The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
The location industry is entering a new area. Instead of offering separate applications providing specific stand-alone LBS services, location is increasingly positioned as an enabler of existing mobile services. The recent announcement by Twitter to offer a location API to developers is a clear illustration of this trend and heralds a new stage in the evolution of LBS towards mass market adoption. However, while the benefits and potential of adding location are obvious, the transparent use of location poses new challenges related to privacy, security, and monetization.