The location industry is entering a new area. Instead of offering separate applications providing specific stand-alone LBS services, location is increasingly positioned as an enabler of existing mobile services. The recent announcement by Twitter to offer a location API to developers is a clear illustration of this trend and heralds a new stage in the evolution of LBS towards mass market adoption. However, while the benefits and potential of adding location are obvious, the transparent use of location poses new challenges related to privacy, security, and monetization.
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