The Wearables and Devices sector delivers detailed analysis of the smartphone, tablet, and wearables industries with research extending from the underpinning enabling technologies implemented in future mobile devices to the demand and supply dynamics at work in the world’s markets. While these mobile devices create the largest global consumer electronics market, providing myriad opportunities, it also provides some of the toughest challenges for vendors as segments of the market mature. To counter this development, the practice provides an understanding of the next phase of growth in the mobile devices sector utilizing key segmentations, market data, and forecasts. Essential research areas to aid this understanding includes enterprise applications, mobile broadband adoption, the effects of new developing business models, demand shifts to the replacement market, the transformative impact of core enabling technologies (such as flexible displays, energy harvesting, array cameras, and smart biometrics), and new revenue opportunities in modular devices and smart accessories.
The handset industry is currently facing one of its toughest times ever. With the market for feature phones dissolving into either low-margin, low-cost handsets or into the smartphone market, handset vendors need a way to maintain margins, sales levels, and interest in their handsets. This is where accessories come into play: handsets come with an almost de facto high sales margin for accessories. While often considered extraneous to the direct LOB of selling handsets, accessories offer solid returns and high margins while strengthening brand image. The key is to making sure you are the one holding the check after the sale. To this end, there is still quite a bit of confusion on how to capture and maximize the revenue generated from handset accessories. How can the handset industry best leverage this opportunity?