The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
In April 2009 T-Mobile USA announced a partnership with smart metering technology vendor Echelon to deploy systems that pair T-Mobile USA’s cellular network (as well as a new embedded SIM) with Echelon’s powerline carrier-based NES smart meter system. This follows on the heels of AT&T’s March 2009 announcement of a deal with smart metering technology vendor SmartSynch to embed an AT&T cellular connection into each individually deployed Smart Synch smart meter. (It’s important to note that Verizon Wireless and Sprint also have burgeoning smart metering activities.) Such direct and active participation in the market has not always characterized the wireless carriers’ strategic positioning in the M2M space, however. This Insight examines the challenges wireless carriers have faced in the M2M market to date and what these smart metering announcements say about the solutions that carriers are developing to engage the market more fully.