The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
Since the very start of LBS, more than a decade ago, privacy has been one of users’ major concerns and a major barrier for uptake. While location provides a very powerful instrument to develop compelling mobile applications, it also raises issues about the potential abuse of real-time or historical positioning data of specific users by companies, advertisers, governments, or indeed criminal organizations. The ambivalence between the power and privacy threat of location data can also be observed in the attitude of the end-users. While younger age groups do not seem to have a problem with exposing private information, including location on social networking sites – after all this is the very purpose of social networks – older age groups, that is the parents of the younger users, are much more reluctant, being more apprehensive about the risks involved.