Mobile Browsers

The mobile browser market is undergoing significant change as the mobile Web makes the transition from what some would call a "poor man’s Internet" to a full-fledged Web experience. Mobile browsers have been developed that can render many Web pages without the need for proxy server-based content adaptation. Such browsers have the potential to create an experience that overcomes some of the inherent Web access shortcomings of mobile devices relative to desktop computers.

But full Internet browsing is not the whole story for mobile browsing. It is becoming clear that specific use cases exist for three distinct categories of mobile browsers: Full Internet Browsers (FIBs), Proxy-Based Browsers (PBBs) and WAP Browsers. Mobile browsers are key enablers of a broad range of mobile services, from mobile video and TV and other media streaming to web browsing, mobile widgets and other web-based applications. They will become nearly ubiquitous and will be included in every mobile handset segment (ULCHs, Low Cost Handsets, Enhanced Handsets and Smartphones), as well as a broad range of other mobile devices: media tablets, MIDs, personal media players, personal navigation devices, gaming devices, and eBook readers.

This study identifies the drivers and barriers for the mobile browser market. It details how mobile browsers have evolved and how they are being positioned in terms of devices, markets and capabilities; it outlines the competitive landscape and breaks down the market strategies of key players; and finally, it provides detailed global and regional forecasts and forecast analysis by browser type and device type.

Table of Contents

  • Executive Brief: Top-Line Forecast
  • Executive Brief: Drivers
  • Executive Brief: Inhibitors
  • Executive Brief: Market Share
  • Executive Brief: Summary and Strategic Recommendations
  • 1. Executive Summary 2
    • 1.1. Introduction 2
    • 1.2. Market Drivers 3
    • 1.3. Market Barriers 3
    • 1.4. Market Development 4
    • 1.5. Key Players 4
    • 1.6. Forecasts 4
      • 1.6.1. WAP 5
      • 1.6.2. PBB 5
      • 1.6.3. FIBs 5
      • 1.6.4. Browsers by Device Type 6
      • 1.6.5. Regions 6
  • 2. Conclusions and Recommendations 8
    • 2.1. Conclusions 8
    • 2.2. Recommendations 8
  • 3. Mobile Browser Anatomy 9
    • 3.1. Overview 9
    • 3.2. Devices 9
      • 3.2.1. Device definitions 9
      • 3.2.2. Mobile CE Use Case 11
    • 3.3. Form-specific Constraints, Functionality 12
      • 3.3.1. Navigation 12
      • 3.3.2. Adaptation 12
      • 3.3.3. APIs 13
      • 3.3.4. How Challenging Is Integration? 13
    • 3.4. Basic Components 13
      • 3.4.1. Browsing Engine 13
      • 3.4.2. Core Processors 14
      • 3.4.3. Microprocessors, System on a Chip 16
      • 3.4.4. Memory 16
      • 3.4.5. Screen Size, Resolution 16
    • 3.5. Browser Types 16
      • 3.5.1. WAP 16
      • 3.5.2. Proxy-Based Browsers 16
      • 3.5.3. Full Internet Browsers 17
    • 3.6. Advancements in Speed — Google's Native Client project 17
    • 3.7. Business Models 18
      • 3.7.1. Plug-ins 18
  • 4. Market Dynamics 19
    • 4.1. Drivers 19
    • 4.2. Barriers 19
      • 4.2.1. Mobile Processing Power and Memory 19
      • 4.2.2. Screen Size 20
      • 4.2.3. Browser Plug-ins 20
      • 4.2.4. Network Speed and Congestion 20
      • 4.2.5. Mobile Internet Tariffs 20
  • 5. Technologies 21
    • 5.1. Mobile Network Requirements 21
      • 5.1.1. Coverage 21
      • 5.1.2. Capacity 21
    • 5.2. Mobile Communications Technologies 21
      • 5.2.1. 3G Technologies 21
      • 5.2.2. 4G Technologies 22
    • 5.3. Web Standards 24
      • 5.3.1. HTML 24
      • 5.3.2. HTML 5 24
      • 5.3.3. AJAX 24
      • 5.3.4. JavaScript 25
    • 5.4. WAP 25
  • 6. Market Development 26
    • 6.1. Mobile Browser Marketplace 26
    • 6.2. Segmentation 26
      • 6.2.1. WAP 27
      • 6.2.2. Proxy-Based Browsers 27
      • 6.2.3. Full Internet Browsers 27
    • 6.3. Myriad Group 28
    • 6.4. ACCESS Co Ltd 28
    • 6.5. Opera Software 29
    • 6.6. Nokia 30
      • 6.6.1. Nokia S60 30
      • 6.6.2. The Impact of the Novarra Acquisition 31
    • 6.7. Android 31
    • 6.8. Apple 31
    • 6.9. Mozilla 31
    • 6.10. SkyFire 32
    • 6.11. Bitstream 32
    • 6.12. UC Mobile 32
    • 6.13. Research in Motion (RIM) 33
    • 6.14. LG Electronics, Samsung Dolphin 33
  • 7.
    • 7.1. ARM 34
    • 7.2. Texas Instruments (TI) 34
    • 7.3. Intel Corporation 34
    • 7.4. Qualcomm Inc 34
  • 8. Market Forecasts 35
    • 8.1. Forecast Methodology 35
    • 8.2. Forecast Notes 35
    • 8.3. Installed Base Mobile Browsers, by Browser Type 35
    • 8.4. Installed Base Mobile Browsers, by Device Type 36
    • 8.5. Installed Base Non-WAP Mobile Browsers, by Device Type 36
    • 8.6. Installed Base Mobile Browsers, ULCH, by Type 37
    • 8.7. Installed Base Mobile Browsers, Low Cost Handsets, by Type 38
    • 8.8. Installed Base Mobile Browsers, Enhanced Handsets, by Type 39
    • 8.9. Installed Base Mobile Browsers, Smartphones, by Type 40
    • 8.10. Other Mobile Devices 41
    • 8.11. Regions 41
    • 8.12. Asia-Pacific 42
    • 8.13. Western Europe 43
    • 8.14. Eastern Europe 44
    • 8.15. North America 45
    • 8.16. Latin America 46
    • 8.17. Middle East and Africa 47
  • 9. Company Directory 49

Tables

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  1. Installed Base Mobile Browsers, by Device Type, Browser Type, World Market, Forecast: 2010 to 2015
  2. Installed Base Mobile Browsers, by Device Type, Browser Type, North America, Forecast: 2010 to 2015
  3. Installed Base Mobile Browsers, by Device Type, Browser Type, Western Europe, Forecast: 2010 to 2015
  4. Installed Base Mobile Browsers, by Device Type, Browser Type, Eastern Europe, Forecast: 2010 to 2015
  5. Installed Base Mobile Browsers, by Device Type, Browser Type, Asia-Pacific, Forecast: 2010 to 2015
  6. Installed Base Mobile Browsers, by Device Type, Browser Type, Middle East and Africa, Forecast: 2010 to 2015
  7. Installed Base Mobile Browsers, by Device Type, Browser Type, Latin America, Forecast: 2010 to 2015
  8. Installed Base Non-WAP Mobile Browsers, by Region, World Market, Forecast: 2010 to 2015

Charts

  1. Installed Base Mobile Browsers, by Device Type, World Market: 2009 to 2015
  2. Installed Base Mobile Browsers, by Browser Type, World Market: 2009 to 2015
  3. Installed Base Mobile Browsers, by Browser Type, World Market: 2009 to 2015
  4. Installed Base Mobile Browsers, by Device Type, World Market: 2009 to 2015
  5. Installed Base Non WAP Mobile Browsers, by Region, World Market: 2009 to 2015
  6. Installed Base Non-WAP Mobile Browsers, by Device Type, World Market: 2009 to 2015
  7. Installed Base Mobile Browsers, ULCH, by Type, World Market: 2010 to 2015
  8. Installed Base Mobile Browsers, Low Cost Handsets, by Type, World Market: 2009 to 2015
  9. Installed Base Mobile Browsers, Enhanced Handsets, by Type, World Market: 2009 to 2015
  10. Installed Base Mobile Browsers, Smartphones, by Type, World Market: 2009 to 2015
  11. Installed Base Non-WAP Mobile Browsers, by Region, World Market, Forecast: 2010 to 2015
  12. Installed Base Mobile Browsers, by Browser Type, Asia-Pacific, Forecast: 2010 to 2015
  13. Installed Base Mobile Browsers, by Browser Type, Western Europe, Forecast: 2010 to 2015
  14. Installed Base Mobile Browsers, by Browser Type, Eastern Europe, Forecast: 2010 to 2015
  15. Installed Base Mobile Browsers, by Browser Type, North America, Forecast: 2010 to 2015
  16. Installed Base Mobile Browsers, by Browser Type, Latin America, Forecast: 2010 to 2015
  17. Installed Base Mobile Browsers, by Browser Type, Middle East and Africa, Forecast: 2010 to 2015
  18. Installed Base Mobile Browsers, by Browser Type
  19. Installed Base Mobile Browsers, by Device Type
  20. Installed Base Non-WAP Mobile Browsers, by Device Type
  21. Installed Base Mobile Browsers, ULCH, by Type
  22. Installed Base Mobile Browsers, Low Cost Handsets, by Type
  23. Installed Base Mobile Browsers, Enhanced Handsets, by Type
  24. Installed Base Mobile Browsers, Smartphones, by Type
  25. Installed Base Non-WAP Mobile Browsers, by Region
  26. Installed Base Mobile Browsers, by Browser Type
  27. Installed Base Mobile Browsers, by Browser Type
  28. Installed Base Mobile Browsers, by Browser Type
  29. Installed Base Mobile Browsers, by Browser Type
  30. Installed Base Mobile Browsers, by Browser Type
  31. Installed Base Mobile Browsers, by Browser Type

Figures

  1. Advanced and Basic Display Modes of the Amazon Kindle Browser
  2. Sony DSC-G3 Digital Camera Browser Interface
  3. Comparing download times for smartphones