The mobile browser market is undergoing significant change as the mobile Web makes the transition from what some would call a "poor man’s Internet" to a full-fledged Web experience. Mobile browsers have been developed that can render many Web pages without the need for proxy server-based content adaptation. Such browsers have the potential to create an experience that overcomes some of the inherent Web access shortcomings of mobile devices relative to desktop computers.
But full Internet browsing is not the whole story for mobile browsing. It is becoming clear that specific use cases exist for three distinct categories of mobile browsers: Full Internet Browsers (FIBs), Proxy-Based Browsers (PBBs) and WAP Browsers. Mobile browsers are key enablers of a broad range of mobile services, from mobile video and TV and other media streaming to web browsing, mobile widgets and other web-based applications. They will become nearly ubiquitous and will be included in every mobile handset segment (ULCHs, Low Cost Handsets, Enhanced Handsets and Smartphones), as well as a broad range of other mobile devices: media tablets, MIDs, personal media players, personal navigation devices, gaming devices, and eBook readers.
This study identifies the drivers and barriers for the mobile browser market. It details how mobile browsers have evolved and how they are being positioned in terms of devices, markets and capabilities; it outlines the competitive landscape and breaks down the market strategies of key players; and finally, it provides detailed global and regional forecasts and forecast analysis by browser type and device type.