The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
Traditionally, mobile software development has been significantly more complex than PC- or web-based development. The recognized reasons are numerous and include mobile operating system and user-interface fragmentation both between and within operating systems as well as runtimes such as Java forcing developers to rewrite their applications for hundreds of phone variants. Compounding those problems is the high degree of instability resulting from new OS versions being made available much more frequently for mobile software than for desktop or web development environments. Making matters worse, documentation and support is often inadequate or lagging, and writing LBS and navigation application software involves a high degree of complexity