The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
It’s time for WLAN equipment vendors to put on their alligator shoes and $1000 suits and head to Washington to direct some of the massive Obama Recovery Act funds their way. Actually, it looks like much of the work has already been done for them. In President Obama’s most recent radio address, he started to flesh out some details for the massive $900 billion bill. He pointed to mass transit systems, roadways, and protection of ninety major seaports. He also pointed to “better communications for local law enforcement and public safety officials in the event of an emergency.” So, what are the opportunities for Wi-Fi equipment vendors?