The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
There’s a memorable scene in the movie “Jaws” when Richard Dreyfus, in his role as a shark investigator, finally sees the shark he’s been trailing. “We’ll need a bigger boat,” he says as he realizes how difficult it is going to be to corral the beast. Sharks are notorious for being attracted to blood in the water. It drives them into a feeding frenzy. The same could be said of WLAN equipment vendors when they sense a weak member in their herd, much like Aruba Networks’ aggressive move against Nortel.