The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
Wi-Fi has had a checkered history with operators sometimes embracing the technology and other times disregarding it as an unreliable, spotty coverage network access method. Certainly the growth of mobile broadband over the past two years demonstrates that Wi-Fi network access has not served the needs of business customers, the primary buyers of cellular mobile broadband access for laptop devices. Mobile broadband has a much larger coverage footprint that is tremendously valuable to the business customer who does not want to be inconvenienced with trying to find a Wi-Fi hotspot. But with AT&T’s purchase of Wayport’s worldwide hotspot network, Wi-Fi was on at least one operator’s Christmas list, prompting other operators to ask whether they should take a different approach to Wi-Fi.