The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
Mesh wireless networking is not new. While older generations of products have been shackled with subpar performance, third-generation products typically perform well. The problem, though, is that current mesh products are non-interoperable. Mesh access points from Cisco, Aruba, Tropos, and Strix get along like colonial powers trying to decide which one gets the lion’s share of a new country. The result has been a situation where customers have had to avoid mixing and matching products. That situation becomes even more difficult now that customers with indoor Wi-Fi networks want to add outdoor wireless mesh networks for video surveillance. Ideally, IT managers would like these two networks to be able to communicate smoothly and efficiently, and it sounds like a good argument for a standard.