The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
Ultra Wideband (UWB) has had a long and troubled road to minimal market acceptance. Standardization battles, lengthy first generation roll-out schedules, and drastically under-achieving, over-hyping product solutions have created a permanent dark cloud over the whole industry. And now, as second generation products actually start to deliver on some of the early market possibilities - on the cusp of measureable market penetration, albeit small - the UWB market is starting to crumble and the vendor shakeout has begun. The process started simply enough, with one company filing for bankruptcy, but within the span of six weeks, the early market leader has closed its doors, the largest market vendor has ceased all UWB efforts, and one of the very few UWB software suppliers sold off its UWB business unit. The market changes are coming fast and furious and justifiably so as the market took entirely too long to find its market identity. Let’s look at the timeline.