The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
Cisco was remarkably quiet at the recent Interop Las Vegas 2008; maybe that should have been disquieting to its major competitors. Nimble and much smaller competitors have been arguing that the mighty Cisco Wi-Fi empire – with its centralized control – has become a dinosaur whose controllers are the choke-point that will strangle under the onslaught of the 300 Mbps flow of 802.11n packets. Aruba, Trapeze, Bluesocket, and Colubris now all offer hybrid architectures designed to offload traffic from their controllers. And, Meru now offers a massive controller specifically designed to handle 802.11n traffic. Well, the Empire just responded in a very big way.