The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
Nobody doubts that China is the biggest potential telematics market. When there was only 7% growth rate in the rest of the world, China’s automobile growth rate was about 35%; in 2006, 7.29 million cars were produced, and the total registered number of private cars increased to 23.2 million from 7.73 million. China became the second largest vehicle market in 2007, trailing the United States. After a long-term frozen period, China’s navigation market bloomed in 2007 as GPS products increasingly become well-known to consumers. To solve the heavy traffic situation, the Chinese government built a real-time traffic information system available in Beijing for the 2008 Olympic Games. Insurance companies have started to cooperate with telematics providers such as Tobe and OnStar to offer telematics insurance solutions and reduce operational costs. It looks like it is just the right time to launch telematics services in China.