The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
As navigation device form factors proliferate, and the dynamic and competitive ecosystem imposes ever shorter development cycles, the availability of open development environments becomes a critical success factor for the location and navigation industry. This allows small companies to design navigation systems cost-effectively with only limited resources. While GPS-smartphones have been available to navigation software developers for several years, other embedded navigation form factors such as PNDs (Personal Navigation Devices) and in-dash factory-installed navigation systems have largely remained closed proprietary systems.