The Wearables and Devices sector delivers detailed analysis of the smartphone, tablet, and wearables industries with research extending from the underpinning enabling technologies implemented in future mobile devices to the demand and supply dynamics at work in the world’s markets. While these mobile devices create the largest global consumer electronics market, providing myriad opportunities, it also provides some of the toughest challenges for vendors as segments of the market mature. To counter this development, the practice provides an understanding of the next phase of growth in the mobile devices sector utilizing key segmentations, market data, and forecasts. Essential research areas to aid this understanding includes enterprise applications, mobile broadband adoption, the effects of new developing business models, demand shifts to the replacement market, the transformative impact of core enabling technologies (such as flexible displays, energy harvesting, array cameras, and smart biometrics), and new revenue opportunities in modular devices and smart accessories.
French fashion house Christian Dior unveiled its own handset in late May 2008 to target all global markets, except for Japan and South Korea due to technical compatibilities. By adopting a strategy that relies on outsourcing partnerships with CDM (Customized Design Manufacturers), Dior can express its design philosophy and brand image through the phone. Along with Dior, Swarovski is preparing for the launch of a mobile phone with a strong luxury image. ABI Research believes that more global brands, including luxury goods providers, will enter the mobile phone markets as time moves forward.