Most start-ups, especially those in emerging markets, look for the backing and credibility that large, established partners can provide. Start-ups in the emerging mobile fund transfer and payments space are no different, but in this market, partnerships will be especially key to driving availability and consumer trust in the services. Over the past few years, a few start-ups have had limited success making in-roads for getting mobile fund transfers off the ground in both North America and Europe; they are now being joined in the market by new ventures within some major online companies.
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