The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
The uptake of data services on mobile phones continues to be very disappointing. SMS remains the most important mobile data application despite the availability of highly sophisticated phones, affordable data connections, and a wide range of software applications and services. MMS failed spectacularly. E-mail has seen some popularity on Blackberry-style enterprise devices, but has yet to be embraced by the mass market. Mobile web-browsing is still a very marginal application, plagued by user interface issues. At the same time, mobile operators continue to invest in expensive mobile broadband infrastructure such as 3G and HSDPA without seeing any immediate return on investment. Exacerbating this, voice revenue continues to decline.