The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
Attendance at Interop 2008 in Las Vegas was up according the show’s sponsors, but vendors complained they saw fewer people on the floor. Still, the economy probably self-qualified attendees since vendors revealed a higher buying interest among those visiting booths. The general feeling at the show was a certain excitement and anticipation over 802.11n sales in 2008. The unspoken prayer on many lips was that 2008 would be the year when enterprise WLAN equipment sales would finally take off. Three major trends emerged from this year’s show: green is in, 802.11n is the future, and where you work is who you are.