The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
Remember in the movie classic “The Graduate” when a family friend whispers the road to riches to a very young Dustin Hoffman. In the 1960s the word was “plastics.” Today, the same family friend, assuming he was in the technology business, might whisper “video.” It is not coincidental that John Chambers made a major change to his annual meeting with analysts by filling the stage with two large screens and focusing on video as a key component of communications. Of course, Chambers sees Telepresence and the video it generates as a major new source of internet traffic that in turn will result in the sales of more Cisco routers and switches. Telepresence is not the only growing source of increased video, however. In this ABI Insight, we’ll look at the impact of video on every portion of the wire line and wireless vendor ecosystem supplying enterprise and consumer markets.