The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
In November and December of 2008 ABI Research undertook a survey of key executives in the cellular M2M value chain in order to learn their thoughts on the impact of the current economic crisis on the M2M industry. Respondents were asked to participate based on ABI Research’s perception of their deep knowledge and insight into the M2M market. Thirty-eight individuals were asked to submit written answers to a survey form and, in total, seventeen individuals responded (although some individual responses were “collective efforts” of two or more people.) Respondent job titles ranged from Director to C-level executives within their respective companies. All respondents were responsible in some fashion for strategy formulation at their respective companies. Company types included: cellular embedded module suppliers, M2M equipment maker / Application Service Providers, and network providers (including M2M-focused MVNOs and MMOs, and MNOs). The survey revealed some interesting results.