In November and December of 2008 ABI Research undertook a survey of key executives in the cellular M2M value chain in order to learn their thoughts on the impact of the current economic crisis on the M2M industry. Respondents were asked to participate based on ABI Research’s perception of their deep knowledge and insight into the M2M market. Thirty-eight individuals were asked to submit written answers to a survey form and, in total, seventeen individuals responded (although some individual responses were “collective efforts” of two or more people.) Respondent job titles ranged from Director to C-level executives within their respective companies. All respondents were responsible in some fashion for strategy formulation at their respective companies. Company types included: cellular embedded module suppliers, M2M equipment maker / Application Service Providers, and network providers (including M2M-focused MVNOs and MMOs, and MNOs). The survey revealed some interesting results.