The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
No vendor wants to hear that the economy is tanking at exactly the time its sales force is trying to make their 4Q revenue goals. Cynical CFOs who have heard every ROI argument and combed through every TCO study are likely to offer limp handshakes and even weaker welcomes to wireline and wireless LAN vendors trying to close fourth quarter business. What can these vendors do to help counter their customers’ reluctance to open their checkbooks at a time when consumers are cutting back on their own spending?