The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.
This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).
The use of mobile devices for fitness activities such as workouts, cycling, mountain biking, running, and walking has traditionally been limited to heart rate monitors and cadence measurement functionality to produce fitness statistics and energy consumption (calories burned) charts for people wanting lo lose surplus weight. Now there‘s something really new in the market. Established sport and fitness watchmakers Polar, Suunto, and Casio have included features such as electronic compasses, barometric altitude meters and even tachymeters for speed calculation as cross-over functionality into the outdoor navigation market. However, until lately, few sports watch vendors have attempted to integrate GPS-receivers in their products.