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  • Forget the Gold: It’s the Pick Axes and Shovels in the Wi-Fi Hotspot Market

    3Q 2008 | IN-1002211

    While a few intrepid miners made a fortune during the California gold rush, it was the motley collection of storekeepers that made the real money by supplying the shovels, pick axes, and even Levi's jeans to the miners. In much the same way, the business model for Wi-Fi hotspots is changing dramatically, particularly in the consumer marketplace. No longer is the real money in end-user hotspot charges; it is in the equipment required to deploy hotspots and in the sophisticated back office operations required to manage and bill for such services.

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