Increasingly, consumers and businesses are making an effort to “go green.” At home and in the workplace, people are engaging in a variety of eco-friendly activities, ranging from practicing the 3 Rs of waste management (reduce, reuse, recycle) to consciously using less electricity. Not only are many companies going green in the workplace, they are also producing environmentally-friendly products in response to public demand. While the market for eco-friendly products is unquestionable, are consumers really willing to put their money where their mouths are? Will they pay more for environmentally-friendly products, particularly in challenging economic times?
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