Challenges Facing Mobile Operators in Mature Mobile Cellular Markets

In the mid- to late-1990s, mobile operators could increase turnover and return a profit more easily than now. Then, miniaturization was driving down the size and costs of making handsets, allowing a range of devices to be rolled out, appealing to wide end-user budgets and tastes. Next came the task of segmenting airtime pricing for different volumes of usage, and it was then a case of having enough retail outlets and distribution channels to reach out and tap into pent-up demand for telephone services “on the go.” Not to belittle the remarkable level of innovation involved in getting a cellular network to work with the volumes of subscribers and voice traffic generated, but by the mid-1990s many technological challenges had been overcome.

You must be a subscriber to Cloud Content and Services, Future Immersive Computing, Mobile Subscribers, or Smartphones and Handsets to view the Challenges Facing Mobile Operators in Mature Mobile Cellular Markets Insight.

To find out more about subscribing:

Contact a representative about purchasing options.