Tier Two Handset Vendor Analysis Image

Tier Two Handset Vendor Analysis


Tier Two handset vendors are well-established companies with histories of moderate success in the mobile handset market. While these companies do not carry significant market share compared to Tier One manufacturers, they have developed significant expertise in creating handsets for the markets that they serve. Tier Two vendors have developed relationships with many global Tier One wireless operators through ODM and carrier infrastructure channels. Today these smaller vendors are seeking to expand their reach and influence in the global handset market through niche, regional, and value segment-expanding portfolio strategies. This study investigates the historical qualities that have led to the unique strengths of nine key Tier Two handset vendors. The report analyzes the unique positions of these vendors based upon their handset portfolios, key markets of focus, and the value segments targeted by each organization.

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