Consumer Femtozone Services

While femtocells are being rolled out across operators' networks worldwide, the value proposition for femtocells remains limited to enhancing voice coverage. This is likely to change soon with the introduction of value-added services that can be delivered via the femtocell. These are known as femtozone services. These services use key attributes such as location and presence to trigger innovative applications that can reside either on the mobile device, in the access point or the core gateway, or in the cloud.This study specifically focuses on consumer-grade femtozone services such as family alerts, security alerts, social media updates and other connected home services: content synchronization, remote control applications, home energy management and many others. The report also provides an overview of retail/business applications for femtocells, which have a longer-term deployment window. Market adoption challenges, regional operator interest, pricing mechanisms, standardization activity, profiles of key industry players and market sizing for consumer-grade femtozone services are all covered in the report. This study is the first of its kind, examining a nascent market which has the potential to expand the reach of femtocells while helping operators explore new monetization techniques and revenue models.

  • Executive Brief: Top-Line Forecast
  • 1. Executive Summary
    • 1.1. Introduction to Femtozone Services
    • 1.2. Key Market Highlights
    • 1.3. Market Opportunity
  • 2. Market Overview
    • 2.1. What is a Femtozone Service?
    • 2.2. Implementation Architecture and Framework
      • 2.2.1. Device Oriented Framework
      • 2.2.2. Access Point Oriented Framework
      • 2.2.3. Gateway or Application Server Oriented Framework
      • 2.2.4. Hybrid Framework
      • 2.2.5. GSMA OneAPI
      • 2.2.6. OSGi
      • 2.2.7. LIPA
    • 2.3. Femto Forum Special Interest Group
    • 2.4. Timelines for Adoption of Femtozone Services
    • 2.5. Service Bundling and Business Proposition
      • 2.5.1. Per App Fee/App Store Model
      • 2.5.2. Bundled Monthly Fee
      • 2.5.3. Transaction Model
      • 2.5.4. Advertising-based Model
    • 2.6. Competition from Wi-Fi and/or GPS
      • 2.6.1. Over-the-top Location Check-in Apps and Femtozone Services
    • 2.7. Consumer Privacy, Opt-ins, and Policy Management
  • 3. FEMTOZONE SERVICE SEGMENTATION
    • 3.1. Presence Detection
      • 3.1.1. SMS/Alerts
      • 3.1.2. Social Media Status Updates
      • 3.1.3. Security Alert
      • 3.1.4. Location-based Theme Adaptations
    • 3.2. Connected Home
      • 3.2.1. Media and Data Syncing
      • 3.2.2. Remote Access
      • 3.2.3. Remote Control
      • 3.2.4. Energy Management
      • 3.2.5. Virtual Home Phone
    • 3.3. Retail/Business Applications
      • 3.3.1. Coffee Shop
      • 3.3.2. Retail/Shopping 2.0
      • 3.3.3. FedEx/Amazon/Smart Delivery
  • 4. Key Industry Players
    • 4.1. Airvana
    • 4.2. Alcatel-Lucent
    • 4.3. Argela
    • 4.4. Huawei
    • 4.5. Intrinsyc
    • 4.6. Ip.access
    • 4.7. Mavenir
    • 4.8. Mobica
    • 4.9. NEC
    • 4.10. Pirelli Broadband
    • 4.11. SagemCom
    • 4.12. Technicolor
    • 4.13. Tatara
    • 4.14. Ubiquisys
  • 5. Market Forecasts
    • 5.1. Forecast Methodology
    • 5.2. Femtocell Access Points
    • 5.3. Consumer Femtozone Service Subscribers
    • 5.4. Consumer Femtozone Service Revenues
    • 5.5. Segmentation by Charging Mechanism
    • 5.6. Segmentation by Application Type
  • 6. Company Directory
  • 7. Acronyms

Charts

  1. Consumer Femtozone Subscribers & Revenues Global, Forecast: 2010 to 2015
  2. Consumer Femtozone Service Subscribers World Markets, Forecast: 2010 to 2015
  3. Consumer Femtozone Revenues by Application Type Global, Forecast: 2010 to 2015
  4. Femtozone Service Consumer Subscriptions and Revenues Global Market, Forecast: 2010 to 2015
  5. Femtocell Access Point Shipments World Market, Forecast: 2010 to 2015
  6. Femtocell Consumer Installations World Markets, Forecast: 2010 to 2015
  7. Consumer Femtozone Service Subscribers World Markets, Forecast: 2010 to 2015
  8. Consumer Femtozone Service Revenues World Markets, Forecast: 2010 to 2015
  9. Consumer Femtozone Services Market Revenues by Charging Mechanism Global, Forecast: 2010 to 2015
  10. Consumer Femtozone Services Market Revenues by Charging Mechanism North America, Forecast: 2010 to 2015
  11. Consumer Femtozone Services Market Revenues by Charging Mechanism Europe, Forecast: 2010 to 2015
  12. Consumer Femtozone Services Market Revenues by Charging Mechanism Asia Pacific, Forecast: 2010 to 2015
  13. Consumer Femtozone Services Market Revenues by Charging Mechanism RoW, Forecast: 2010 to 2015
  14. Consumer Femtozone Services Revenues by Application Type Global, Forecast: 2010 to 2015
  15. Consumer Femtozone Services Revenues by Application Type North America, Forecast: 2010 to 2015
  16. Consumer Femtozone Services Revenues by Application Type Europe, Forecast: 2010 to 2015
  17. Consumer Femtozone Services Revenues by Application Type Asia Pacific, Forecast: 2010 to 2015
  18. Consumer Femtozone Services Revenues by Application Type RoW, Forecast: 2010 to 2015

Figures

  1. Evolution of the Femtocell Value Proposition
  2. NTTDoCoMo "MyArea" Presence Notification Service
  3. Virtual Fridge Notes iPhone Application
  4. UX-Zone Femto Service Providing Mobile Theme Adaptation
  5. Airvana Family Tablet using Femtocell for Sync
  6. Survey Results for Interest in Mobil- based Promotions and Coupons Based on Location, US: Feb 2010
  7. Femtozone Services Forecast Model Methodology
Purchase

Research Information

Publish Date
4Q 2010
Code
RR-FEMS-10
Research Type
Research Report Report
Pages
40