Recreational, Outdoor, and Fitness GPS Solutions

The GPS sports, outdoor and fitness market has always been a niche market, with limited competition designing practical form factors with high profit margins. However, Garmin’s Outdoor and Fitness division delivered 40% of the company's total operating income for 3Q-2010, indicating that this is becoming a very important market.On the mobile applications front, applications from Nike, Runkeeper, Fullpower, Groundspeak and others have been hugely successful, opening up the market to a wide audience. This has prompted many to predict the end of dedicated hardware for all but the extreme user.This study compares the hardware and software revenue for key GPS sports, outdoor and fitness markets, illustrating how these will evolve together. Covering running, cycling, golf, recreational, geocaching and others, the report clearly defines how hardware and electronics manufacturers, sports apparel companies, network operators and application developers can be successful in this space.

Table of Contents

  • Executive Brief:Top-Line Forecast
  • 1. Executive Summary 2
    • 1.1. Market Dynamics 2
    • 1.2. Drivers and Barriers 2
    • 1.3. Forecasts 4
    • 1.4. Conclusions 8
      • 1.4.1. Some Markets Will Be Inhibited by Applications 8
      • 1.4.2. Built for Purpose Hardware Has a Future 8
      • 1.4.3. New Markets Will Emerge 9
      • 1.4.4. Application Market Will Be Huge 9
      • 1.4.5. Applications Equals Marketing 9
      • 1.4.6. Open Platforms 9
      • 1.4.7. Carriers Are Still Relevant 10
  • 2. Recommendations 11
    • 2.1. General Recommendations 11
    • 2.2. Recommendations for GPS Manufacturers 11
    • 2.3. Recommendations for GPS Fitness Watch Vendors 11
    • 2.4. Recommendations for GPS Golf Caddy Vendors 12
    • 2.5. Recommendations for GPS Cycle Computer Vendors 12
    • 2.6. Recommendation for Outdoor & Recreational Manufacturers 13
    • 2.7. Recommendation for Carriers 13
    • 2.8. Recommendations for Fitness and Sports Application Developers Vendors 14
  • 3. Features, Form Factors, Technology, and Segments 15
    • 3.1. Functions and Features 15
    • 3.2. Form Factors 15
      • 3.2.1. GPS Watches 15
        • 3.2.1.1. Key Parameters 16
          • 3.2.1.1.1. Fitness Statistics and Analysis 16
        • 3.2.1.2. Competitive Environment 17
      • 3.2.2. Cycling 17
        • 3.2.2.1. Key Parameters 17
        • 3.2.2.2. Competitive Environment 18
      • 3.2.3. Golf 18
        • 3.2.3.1. Key Parameters 18
        • 3.2.3.2. Competitive Environment 18
      • 3.2.4. Converged Devices 19
      • 3.2.5. GPS Accessories 19
    • 3.3. Sensors 20
      • 3.3.1. GPS 20
        • 3.3.1.1. GPS Design Trends 20
      • 3.3.2. Accelerometers 21
      • 3.3.3. Heart Rate Sensors 21
      • 3.3.4. Short-Range Wireless Communication Technology 21
      • 3.3.5. ANT+ 21
      • 3.3.6. BodyLAN 22
      • 3.3.7. Bluetooth Low Energy 22
    • 3.4. User Segments 22
  • 4. Mobile Phone Applications 24
    • 4.1. Overview 24
    • 4.2. Market Drivers 24
    • 4.3. Market Inhibitors 24
    • 4.4. On-Deck Market 25
    • 4.5. Off-Deck Market 25
  • 5. Main Market Players and Solutions 27
    • 5.1. Overview 27
    • 5.2. GPS Watches 27
      • 5.2.1. Garmin Ltd 27
      • 5.2.2. Suunto 28
      • 5.2.3. Globalsat Technology Corporation 29
      • 5.2.4. Timex Corporation 30
      • 5.2.5. Polar Electro 30
      • 5.2.6. Mainnav International Corporation 30
      • 5.2.7. Westech Korea Inc 30
      • 5.2.8. Kogan Technologies 31
      • 5.2.9. HOLUX Technology 31
      • 5.2.10. Chinavasion 31
      • 5.2.11. TomTom 31
    • 5.3. GPS Cycling Solutions 33
      • 5.3.1. Garmin Ltd 33
      • 5.3.2. Mainnav International Corporation 33
      • 5.3.3. Bryton Inc 33
      • 5.3.4. Satmap 34
      • 5.3.5. HOLUX 34
      • 5.3.6. CatEye Co Ltd 34
      • 5.3.7. Sigma Sport 34
    • 5.4. GPS Golf Solutions 36
      • 5.4.1. Garmin Ltd 36
      • 5.4.2. GPS Golf Guru 36
      • 5.4.3. Savant GPS 36
      • 5.4.4. Sonostar Inc 36
      • 5.4.5. Deca International Corporation 36
      • 5.4.6. SkyHawke Technologies 37
      • 5.4.7. CGTech 37
      • 5.4.8. uPlay (Callaway Golf) 37
      • 5.4.9. Bushnell 37
    • 5.5. Outdoor & Recreational Devices 39
      • 5.5.1. Garmin 39
      • 5.5.2. Magellan 39
      • 5.5.3. Lowrance 40
      • 5.5.4. DeLorme 40
      • 5.5.5. Others 40
    • 5.6. Other Dedicated Fitness Hardware Solutions 43
      • 5.6.1. HOLUX 43
      • 5.6.2. Giove 43
      • 5.6.3. MobileAction Technology 43
      • 5.6.4. Qstarz International 43
    • 5.7. GPS Fitness Handset Software Solutions 45
      • 5.7.1. General Fitness Solutions - Running 45
        • 5.7.1.1. BodyMedia 45
        • 5.7.1.2. BL Healthcare 45
          • 5.7.1.2.1. Sports Tracker 45
        • 5.7.1.3. Trimble Outdoors - AllSportGPS 45
        • 5.7.1.4. Bones in Motion/Adidas 45
        • 5.7.1.5. Google - My Tracks 45
        • 5.7.1.6. RunKeeper 46
        • 5.7.1.7. Nike - Nike+ GPS 46
        • 5.7.1.8. Adidas miCoach 46
      • 5.7.2. Skiing Applications 46
        • 5.7.2.1. Satski 46
        • 5.7.2.2. Core Coders Ltd - Ski Tracks 47
        • 5.7.2.3. Intermap - Vail GPS 47
      • 5.7.3. Cycling Applications 47
        • 5.7.3.1. GlobalMotion Media - The Bike Computer 47
        • 5.7.3.2. Valley Development GmbH - B.iCycle 47
        • 5.7.3.3. London Bike Finder 47
        • 5.7.3.4. iMapMyRide 47
      • 5.7.4. Golf Applications 47
        • 5.7.4.1. GPSGolfShot 47
        • 5.7.4.2. Shotzoom Software - Golf GPS 48
        • 5.7.4.3. IntelligentMobiles - Golf Suite 48
        • 5.7.4.4. mdlRSOFT - EZGpsGOLF Pro 48
        • 5.7.4.5. GolfLogix 48
        • 5.7.4.6. SkyDroid - Golf GPS 48
        • 5.7.4.7. Swing 48
      • 5.7.5. Recreational Applications 49
        • 5.7.5.1. Fullpower Technologies - MotionX-GPS 49
        • 5.7.5.2. Augmentra - ViewRanger 49
        • 5.7.5.3. Groundspeak - Geocaching.com 49
        • 5.7.5.4. Garmin - OpenCaching.com 49
    • 5.8. Fitness GPS Chipset and Sensor Vendors 52
      • 5.8.1. Dynastream Innovations 52
      • 5.8.2. Fastrax Oy 52
      • 5.8.3. CSR 52
      • 5.8.4. MediaTek 53
      • 5.8.5. MStar Semiconductor Inc 53
      • 5.8.6. u-blox 53
      • 5.8.7. Qualcomm 53
      • 5.8.8. Broadcom 53
      • 5.8.9. Texas Instruments 53
  • 6. Common Drivers and Barriers 54
    • 6.1. Drivers 54
      • 6.1.1. Increasing Popularity of Sports and Fitness Activities 54
      • 6.1.2. Increasing Awareness about Health Risks - Obesity 54
      • 6.1.3. Social Fitness Sharing Sites 54
      • 6.1.4. Emerging Geographical Markets 54
      • 6.1.5. Gaming Culture 54
      • 6.1.6. Lower Equipment Costs 55
      • 6.1.7. Arrival of Large Brands 55
      • 6.1.8. Development from Large Electronics Companies 55
      • 6.1.9. Availability of Wireless Fitness Accessories 55
    • 6.2. Barriers 56
      • 6.2.1. GPS Performance 56
      • 6.2.2. Proprietary Wireless Connectivity Protocols 56
      • 6.2.3. High Price of Dedicated Hardware Fitness Form Factors 56
      • 6.2.4. Niche Positioning 56
      • 6.2.5. Lack of Connectivity 56
  • 7. Forecasts 57
    • 7.1. Definitions, Methodology, and Assumptions 57
      • 7.1.1. Definitions 57
      • 7.1.2. Methodology 57
        • 7.1.2.1. General Methodology 57
        • 7.1.2.2. Step-by-Step Methodology 57
          • 7.1.2.2.1. Dedicated GPS Hardware Solutions 57
          • 7.1.2.2.2. Sport and Fitness GPS Devices and Applications 58
          • 7.1.2.2.3. Mobile Applications 58
      • 7.1.3. Assumptions 58
    • 7.2. North America 58
    • 7.3. Europe 61
    • 7.4. Asia-Pacific 63
    • 7.5. Rest of the World 66
  • 8. Company Directory 69
  • 9. Acronyms 71

Charts

  1. GPS Sport & Fitness Solutions Shipments by Type, World Market, Forecast: 2010 to 2016
  2. GPS Sport & Fitness Application Downloads by Type, World Market, Forecast: 2010 to 2016
  3. GPS Sport and Fitness Solutions Shipments by Type, World Market, Forecast: 2010 to 2016
  4. GPS Sport and Fitness Solutions Shipments by Region, World Market, Forecast: 2010 to 2016
  5. GPS Sport and Fitness Solutions Revenue by Type, World Market, Forecast: 2010 to 2016
  6. GPS Sport and Fitness Application Downloads by Type, World Market, Forecast: 2010 to 2016
  7. GPS Sport and Fitness Application Revenue by Type, World Market, Forecast: 2010 to 2016
  8. GPS Sport and Fitness Solutions Shipments by Type, North America, Forecast: 2010 to 2016
  9. GPS Sport and Fitness Solutions Revenue by Type, North America, Forecast: 2010 to 2016
  10. GPS Sport and Fitness Application Shipments by Type, North America, Forecast: 2010 to 2016
  11. GPS Sport and Fitness Application Revenue by Type, North America, Forecast: 2010 to 2016
  12. GPS Sport and Fitness Solutions Shipments by Type, Europe, Forecast: 2010 to 2016
  13. GPS Sport and Fitness Solutions Revenue by Type, Europe, Forecast: 2010 to 2016
  14. GPS Sport and Fitness Application Shipments by Type, Europe, Forecast: 2010 to 2016
  15. GPS Sport and Fitness Application Revenue by Type, Europe, Forecast: 2010 to 2016
  16. GPS Sport and Fitness Solutions Shipments by Type, Asia-Pacific, Forecast: 2010 to 2016
  17. GPS Sport and Fitness Solutions Revenue by Type, Asia-Pacific, Forecast: 2010 to 2016
  18. GPS Sport and Fitness Application Shipments by Type, Asia-Pacific, Forecast: 2010 to 2016
  19. GPS Sport and Fitness Application Revenue by Type, Asia-Pacific, Forecast: 2010 to 2016
  20. GPS Sport and Fitness Solutions Shipments by Type, Rest of the World, Forecast: 2010 to 2016
  21. GPS Sport and Fitness Solutions Revenue by Type, Rest of the World, Forecast: 2010 to 2016
  22. GPS Sport and Fitness Application Shipments by Type, Rest of the World, Forecast: 2010 to 2016
  23. GPS Sport and Fitness Application Revenue by Type, Rest of the World, Forecast: 2010 to 2016
  24. GPS Sport and Fitness Solutions Shipments by Type
  25. GPS Sport and Fitness Solutions Shipments by Region
  26. GPS Sport and Fitness Solutions Revenue by Type
  27. GPS Sport and Fitness Application Downloads by Type
  28. GPS Sport and Fitness Application Revenue by Type
  29. GPS Sport and Fitness Application Shipments by Region
  30. GPS Sport and Fitness Solutions Shipments by Type
  31. GPS Sport and Fitness Solutions Revenue by Type
  32. GPS Sport and Fitness Application Shipments by Type
  33. GPS Sport and Fitness Application Revenue by Type
  34. GPS Sport and Fitness Solutions Shipments by Type
  35. GPS Sport and Fitness Solutions Revenue by Type
  36. GPS Sport and Fitness Application Shipments by Type
  37. GPS Sport and Fitness Application Revenue by Type
  38. GPS Sport and Fitness Solutions Shipments by Type
  39. GPS Sport and Fitness Solutions Revenue by Type
  40. GPS Sport and Fitness Application Shipments by Type
  41. GPS Sport and Fitness Application Revenue by Type
  42. GPS Sport and Fitness Solutions Shipments by Type
  43. GPS Sport and Fitness Solutions Revenue by Type
  44. GPS Sport and Fitness Application Shipments by Type
  45. GPS Sport and Fitness Application Revenue by Type
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Research Information

Price
Log In or Register
Publish Date
1Q 2011
Code
RR-OGPS-11
Research Type
Research Report Report
Pages
86