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  • Membership Beacons, Indoor Analytics & Location Sector

    The arrival of BLE Beacons and next generation indoor location technologies represents a true evolution in location, enhancing traditional technologies while opening up a host of new revenue opportunities and markets. Just as location is at the core of unicorns like Uber and AirBnB, so it will play a fundamental element in verticals such as IoT, connected home, health, omnichannel retail, automotive, industrial 4.0, ambient intelligence, AR/VR, and mobile advertising.

    This research area provides clients with an unparalleled depth of coverage, across more than 20 next-generation indoor, outdoor, and hybrid location technologies, including BLE Beacons, GPS, Wi-Fi, LED/VLC, sensor fusion, camera, LPWAN, and LTE-direct, among others. These are analysed across 30+ vertical markets, with over 100 leading companies assessed in detail. All major revenue opportunities are covered with forecasts split by hardware, devices, services, analytics, advertising, and the shift to Location-as-a-Service (LaaS).

    Research

    ABI Insight

    Google and Apple Delays are Creating a Market for Handset-based Indoor Location Startups

    2Q 2016

    Google and Apple’s reluctance to release indoor location APIs to developers means that the big guys cannot afford to wait and are now buying and/or partnering. With Google I/O around the corner, there is little in the breakout sessions to suggest it is about to release a new indoor technology to developers (although, I am expecting to hear a lot more about Eddystone). Until these changes, there will be significant opportunity for startups to sign multi-million dollar deals to integrate their technology.

    News

    Analysts

    Dominique Bonte

    Managing Director and Vice President, B2B

    Patrick Connolly

    Principal Analyst

    Raquel Artes

    Industry Analyst

    Cited