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From Supporting Prototype Trials to Commercial Implementation |
NEWS |
In June 2017, NVIDIA announced two major partnerships, adding to an impressive list amassed over the first half of 2017, which has seen the brand take considerable steps to move beyond prototype development and into commercial production. Partnerships announced with OEMs such as Audi, Mercedes-Benz, and Toyota at CES and GTC have now been followed by commitments to work with Volvo-Autoliv and ZF-HELLA to deliver highly automated forms of driving in the early years of the next decade.
The graphics and AI specialist vendor had their first “big win” in 2016, when a special flavor of their PX platform was selected by Tesla to underpin the second generation of their Autopilot semi-autonomous system. When the ambitious targets outlined in the various partnerships secured this year begin to materialize, NVIDIA can look forward to shipping in considerable volume in the 2020 to 2021 timeframe. Meanwhile, the deepening relationships with leading Tier One suppliers will help to enable NVIDIA and their OEM partners to integrate the PX platform and meet the ambitious deadlines.
The Strengths of NVIDIA's Approach |
IMPACT |
NVIDIA’s intense focus on and evangelism of AI—and the role it can play in speeding up the development of autonomous systems that can learn and improve over their life cycle—has established NVIDIA as a partner of choice for OEM labs, startups, and academics in autonomous prototype development. There are two key (and related) factors which have driven NVIDIA’s success in translating support for prototype trials into deals that will enable autonomous functions on the road:
Commercial, as Well as Consumer Vehicles |
COMMENTARY |
In Bosch and ZF, NVIDIA enjoys partnerships with the leading consumer vehicle and commercial vehicle Tier One suppliers. While the automation of passenger cars has been the subject of considerable investment, the automation of commercial vehicles has comparatively lagged behind. By working with NVIDIA, ZF and HELLA can leverage AI to close the innovation and implementation lag between commercial and consumer vehicle autonomous technologies. Indeed, NVIDIA has already made significant inroads in the commercial vehicle market, including a partnership with PACCAR to develop SAE Level 4 autonomous driving, as announced at Bosch Connected World in Berlin.