Start Your Engines
Technologies are rapidly reshaping and disrupting the automotive industry. From connectivity (in particular 5G , C-V2X, and edge cloud), advanced sensor suites including Lidar, HD maps, AI-based machine vision, in-vehicle networking, neural network computing, Augmented Reality, voice-based user interfaces, and other technologies will fundamentally change how cars are built, owned, used, sold, and deployed.
Driverless operation will enable new shared ownership and smart mobility offers, giving rise to new business models – Car-as-a-Service and Mobility-as-a-Service – in the years ahead.
Electrification represents another major long-term transformation, not only completely replacing legacy powertrains but also impacting the overall design of vehicles.
In the short term, OEMs are faced with a wave of vehicle technology enhancements, ranging from connected car capabilities like OTA, prognostics, remote control, UBI, infotainment to advanced ADAS and driver monitoring solutions. However, they face mounting threats from mobile and smart home players like Google, Apple, and Amazon, who want to control the automotive space.