Automotive Industry Research

Drive winning business decisions with critical insights and expert advice for the automotive industry.

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Start Your Engines

Technologies are rapidly reshaping and disrupting the automotive industry. From connectivity (in particular 5G , C-V2X, and edge cloud), advanced sensor suites including Lidar, HD maps, AI-based machine vision, in-vehicle networking, neural network computing, Augmented Reality, voice-based user interfaces, and other technologies will fundamentally change how cars are built, owned, used, sold, and deployed.

Driverless operation will enable new shared ownership and smart mobility offers, giving rise to new business models – Car-as-a-Service and Mobility-as-a-Service  – in the years ahead.

Electrification represents another major long-term transformation, not only completely replacing legacy powertrains but also impacting the overall design of vehicles.

In the short term, OEMs are faced with a wave of vehicle technology enhancements, ranging from connected car capabilities like OTA, prognostics, remote control, UBI, infotainment to advanced ADAS and driver monitoring solutions. However, they face mounting threats from mobile and smart home players like Google, Apple, and Amazon, who want to control the automotive space.

Steering Clear Of Common Challenges

While technology is creating new opportunities for OEMs, it's also creating a host of new challenges. These challenges include meeting cybersecurity demands, overcoming outdated or defunct business models, competitive and cost pressures, and, ultimately, ensuring their very survival.

Therefore, it is critical not only to understand the various technologies, but also what their long-term impact can have on your business. Only then can you build a vision and strategy while avoiding roadblocks and risks.

Car OEMs also need to understand how to engage with new ecosystem models based on coopetition, market places, industry associations, and wide-ranging partnership models. They need to develop expertise in new areas like data processing, analytics, and storage, AI software, simulation-based testing, smartphone-like user interfaces, and industry 4.0 manufacturing facilities.

A Roadmap For Automotive Digital Transformation

ABI Research provides deep insight into technology-enabled business transformation, helping OEMs, technology partners, and other automotive industry players to create winning technology strategies.  

Our research and expertise includes: 

  • Granular, long-term forecasts on driverless vehicles, smart mobility, electrification, and connected car enabling reliable, accurate long-term planning
  • Financial analysis of new smart mobility business models (cost per mile)
  • Deep, global, ecosystem coverage, including company profiles and market share analysis of Car OEMs, Tier 1/2 suppliers, smart mobility players, and technology vendors
  • Automotive market adjacencies coverage, such as Vehicle-to-Grid and Vehicle-to-Home, allowing OEMs to understand cross-industry opportunities
  • Insight into how transformational technologies complement and reinforce each other, giving you the bigger picture on the future of shared, electric, driverless, smart mobility, and other technologies
  • Coverage of ongoing technology battles such as DSRC vs C-V2X, smartphone integration standards, autonomous software approaches, and others

The Technologies We Cover

Our analysts provide insight into the most critical emerging and rapidly changing technologies that are significantly impacting the automotive industry. These technologies include:

5G & Mobile Network Infrastructure Icon 5G & Mobile Network Infrastructure Icon
5G & Mobile Network Infrastructure

562 deliverables

Augmented & Virtual Reality Icon Augmented & Virtual Reality Icon
Augmented & Virtual Reality

140 deliverables

M2M, IoT & IoE Icon M2M, IoT & IoE Icon
M2M, IoT & IoE

516 deliverables

Smart Cities & Smart Spaces Icon Smart Cities & Smart Spaces Icon
Smart Cities & Smart Spaces

205 deliverables

Smart Mobility & Automotive Icon Smart Mobility & Automotive Icon
Smart Mobility & Automotive

265 deliverables

Featured Research

Next-Generation Automotive Infotainment
Next-Generation Automotive Infotainment
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Infotainment originated with simple car audio systems that consisted of radio and cassette/Compact Disc (CD) players that were controlled by a simple dashboard of dials and buttons, providing simple multimedia experiences. Today’s more complex systems are provided through a wide range of interfaces, such as: touchscreens, steering wheel controls, and, increasingly, hands-free voice control, providing more complex and immersive multimedia experiences, embedded navigation and increasingly connected services. ...
Smart Manufacturing in Automotive
Smart Manufacturing in Automotive
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The automotive industry faces many of the same challenges as other industries such as bridging the gap between IT and OT and providing low-code or no-code tools for content creation, app development, and logic configuration. Technology vendors targeting the automotive manufacturing industry need to understand that while automotive shares many challenges with other industries, it often takes them to extremes. For example, while all industries struggle right ...
Vehicle-to-Grid Technologies and Applications
Vehicle-to-Grid Technologies and Applications
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As the market for Electric Vehicles (EVs) starts to gain some momentum, the way consumers use energy could also be transformed. One such transformative technology is Vehicle-to-Grid (V2G) technology, the bidirectional flow of energy from the grid to vehicle and vice versa. The main premise behind the idea of V2G is that that energy can be stored on the battery during off-peak hours and can be discharged ...

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