Start Your Engines

Technologies are rapidly reshaping and disrupting the automotive industry. From connectivity (in particular 5G , C-V2X, and edge cloud), advanced sensor suites including Lidar, HD maps, AI-based machine vision, in-vehicle networking, neural network computing, Augmented Reality, voice-based user interfaces, and other technologies will fundamentally change how cars are built, owned, used, sold, and deployed.

Driverless operation will enable new shared ownership and smart mobility offers, giving rise to new business models – Car-as-a-Service and Mobility-as-a-Service  – in the years ahead.

Electrification represents another major long-term transformation, not only completely replacing legacy powertrains but also impacting the overall design of vehicles.

In the short term, OEMs are faced with a wave of vehicle technology enhancements, ranging from connected car capabilities like OTA, prognostics, remote control, UBI, infotainment to advanced ADAS and driver monitoring solutions. However, they face mounting threats from mobile and smart home players like Google, Apple, and Amazon, who want to control the automotive space.

Steering Clear Of Common Challenges

While technology is creating new opportunities for OEMs, it's also creating a host of new challenges. These challenges include meeting cybersecurity demands, overcoming outdated or defunct business models, competitive and cost pressures, and, ultimately, ensuring their very survival.

Therefore, it is critical not only to understand the various technologies, but also what their long-term impact can have on your business. Only then can you build a vision and strategy while avoiding roadblocks and risks.

Car OEMs also need to understand how to engage with new ecosystem models based on coopetition, market places, industry associations, and wide-ranging partnership models. They need to develop expertise in new areas like data processing, analytics, and storage, AI software, simulation-based testing, smartphone-like user interfaces, and industry 4.0 manufacturing facilities.

A Roadmap For Automotive Digital Transformation

ABI Research provides deep insight into technology-enabled business transformation, helping OEMs, technology partners, and other automotive industry players to create winning technology strategies.  

Our research and expertise includes: 

• Granular, long-term forecasts on driverless vehicles, smart mobility, electrification, and connected car enabling reliable, accurate long-term planning
• Financial analysis of new smart mobility business models (cost per mile)
• Deep, global, ecosystem coverage, including company profiles and market share analysis of Car OEMs, Tier 1/2 suppliers, smart mobility players, and technology vendors
• Automotive market adjacencies coverage, such as Vehicle-to-Grid and Vehicle-to-Home, allowing OEMs to understand cross-industry opportunities
• Insight into how transformational technologies complement and reinforce each other, giving you the bigger picture on the future of shared, electric, driverless, smart mobility, and other technologies
• Coverage of ongoing technology battles such as DSRC vs C-V2X, smartphone integration standards, autonomous software approaches, and others