TomTom Expands Fleet Offer with ecoPLUS and Pro Series Navigation Devices

Sept. 23, 2010, 1:01 a.m.
Dominique Bonte, VP/Managing Director, Verticals/End Markets

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TomTom’s Business Solutions division expands its TomTom Work portfolio with new solutions to monitor and reduce fuel consumption and carbon footprint and enable enhanced routing and navigation for businesses. It demonstrates TomTom’s commitment to the enterprise and fleet management segment as a key company business unit.

The ecoPLUS device links withthe OBD-II / EOBD vehicle connector which is present on all new vehicles in the US since 1996 and all new passenger cars and trucks in Europe since 2004. The importance of the OBD connector was highlighted in the recent ABI Research Brief “ Automotive Software Applications ”. ecoPLUS allows fleets to monitor fuel consumption, idling time, RPM, and CO2 emissions. Vehicle data is sent via Bluetooth to the TomTom LINK 300/310 and wirelessly relayed to TomTom’s WEBFLEET dashboard allowing fleet managers easy access to measurement data and reporting. ecoPLUS will be available in Q4 2010 at a price of 149 Euro.

The PRO series navigation devices are designed to improve the efficiency of mobile workforces offering optimized route calculation and lane guidance, accurate ETA calculations based on historic road speed data, and access to TomTom’s LIVE services including HD Traffic, speed cameras, local search, and weather info. The devices are part of TomTom’s WORKsmart fleet management suite offering vehicle tracking, job dispatch, time management, eco driving and management reporting. While the PRO 9100 has a built-in SIM-card and wireless modem, the PRO 7100 requires the TomTom LINK 300/310 to connect to WEBFLEET. Pricing for the 7100 and 9100 is set at respectively 329 and 399 Euro.

TomTom announced earlier it passed the cap of 100000 active fleet subscriptions, joining a select club of telematics vendors including Qualcomm, Digicore, and Mix Telematics. While initially heavily leveraging its connected navigation assets in the low end fleet market, TomTom is now gradually extending its offer addressing new needs in the quickly evolving commercial telematics market. With convergence knocking on the door of the hitherto predominantly closed, proprietary and fragmented fleet management market, it is well placed to consolidate and grow its position in this promising segment.