Author archives: Michael Inouye

The last decade and a half has seen a tremendous amount of change in the video market, especially when you consider TVs extended history. The arrival of YouTube in 2005 sparked a revolution in video that both scared the incumbents and excited the masses – this was the “democratization of video” and the power was ...

As people continue to consume content in new formats, and on new platforms, advertisers are seeking out new ways to connect. As a result, digital ad spend is accounting for larger portions of marketing budgets, which is great news for advertising technology (ad tech) companies.