Author archives: Michael Inouye

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The Pervasive Screen Is Coming. But When?

The last decade and a half has seen a tremendous amount of change in the video market, especially when you consider TVs extended history. The arrival of YouTube in 2005 sparked a revolution in video that both scared the incumbents and excited the masses – this was the “democratization of video” and the power was ...

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Ad Tech Spend Adding Up Quickly

As people continue to consume content in new formats, and on new platforms, advertisers are seeking out new ways to connect. As a result, digital ad spend is accounting for larger portions of marketing budgets, which is great news for advertising technology (ad tech) companies.