Author archives: Michael Inouye

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Immersive Collaboration and Communication: Trends in Video Conferencing

The communication and collaboration market is clearly and indisputably seeing heightened interest and demand during the COVID-19 pandemic. The lingering impacts of these unprecedented times are expected to accelerate adoption of newer technologies like Extended Reality (XR) and increase growth rates of more established markets like video conferencing hardware, which is forecasted to approach US ...

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The Pervasive Screen Is Coming. But When?

The last decade and a half has seen a tremendous amount of change in the video market, especially when you consider TVs extended history. The arrival of YouTube in 2005 sparked a revolution in video that both scared the incumbents and excited the masses – this was the “democratization of video” and the power was ...

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Ad Tech Spend Adding Up Quickly

As people continue to consume content in new formats, and on new platforms, advertisers are seeking out new ways to connect. As a result, digital ad spend is accounting for larger portions of marketing budgets, which is great news for advertising technology (ad tech) companies.