Analyst Blogs

The Move to Server-Side Ad Insertion

Jan. 12, 2017, 3:04 p.m.
Sam Rosen, Managing Director and VP, Video, OTT and AR/VR

TV consumption is making a clear migration from broadcast and classic managed IPTV platforms to over-the-top (OTT) delivery.  This occurs in both live linear channels as well as with catch-up content, defined as video on demand (VOD) assets of recently aired content played out to consumers while capturing the TV ...


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Beyond Movies: UltraHD Sports & Linear Programming

Dec. 5, 2016, 12:15 p.m.
Sam Rosen, Managing Director and VP, Video, OTT and AR/VR

Sports leagues, advertisers, and broadcasters looking to impress sponsors, develop their future technology platform, and impressed fans have started to invest in at least a single UltraHD camera rig and production system, capable of producing a predictable pace of premium UltraHD content. Many distributors today are thinking of delivering this ...


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Fully Capturing VOD Opportunity Requires the Cloud

Sept. 6, 2016, 8:35 a.m.
Eric Abbruzzese, Senior Analyst

A Thriving Market Still with Room to Grow

It is no secret that video on demand (VOD) services are a hot topic in the video market, and have been for a while. While most are familiar with the subscription business model from the likes of Amazon Video or Netflix—which ...


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The Current TV Market, and What to Expect at SCTE 2015

Sept. 28, 2015, 12:55 p.m.
Eric Abbruzzese, Senior Analyst

I’ll be attending SCTE this year, and there are a few topics that we expect will be heavily covered at the event, reflecting some of the more influential trends in the TV markets today. The standard topics will be covered as usual, including B2B Solutions, Next-generation services (i.e ...


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Video Service Providers Want Control, Path to IP Delivery, and Support for BYOD

Aug. 21, 2015, 4:08 p.m.
Sam Rosen, Managing Director and VP, Video, OTT and AR/VR

Today, it’s clear that video service providers have a few key requirements in any new technology rollouts.  Among the top criteria, they are looking at:

  • Technology which leverages their broadcast ecosystem, eliminates or reduces capital (CapEx) expenses, and paves the way for the upcoming transition to IP delivery
  • Control ...


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