Mobile ad network InMobi has just closed a three-year, multi-million deal with mobile ad solution provider Amobee that will enhance InMobi's standing among top brands. Amobee counts a sizeablenumber ofFortune 500 brands among its clients.
Few other details were disclosed, but this move shows how the mobile ad business is coalescing around companies with global reach(InMobi reaches 200 million people in 125 countries) and proven solutions (Amobee).
InMobi may not be well known in the U.S. or European markets, since it got its start in Asia (originalheadquarters werein Bangalore, India, and it was previously known as mKhoj). However, the company has moved aggressively in the past year to establish itself in the U.S. market, and with this new partnership it hasraised its visibility amongadvertiserswithlarger budgets, whichshould help it continue its growth curve.