Pay-TV and the American Consumer

The behavior of the American consumer when it comes to TV viewing can be baffling, yet service providers and equipment vendors are betting billions of dollars that they can anticipate how rapidly viewers will embrace triple or quadruple play services and how stridently they will demand IPTV services. To help dispel some of that confusion, ABI Research conducted an online survey of 1002 consumers in December, 2007, aimed at discovering how Americans view their service providers, what technologies and programming they currently embrace, and their price sensitivity towards various service offerings.

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