Surveys
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Annual RFID End User Survey Top Line Results
End User Organizations Share Their RFID Adoption and Usage Plans
In order to gain deeper perspective into usage plans and requirements among both current and potential RFID end users, ABI Research surveyed key influencers at organizations that use RFID technology, those that plan to install, those that have evaluated, and those not using RFID technology. More than 115 qualified organizations from across the world responded to ABI Research's 2009 RFID end-user online survey.
This Research Report provides the high-level, top-line results from that annual survey. It includes analysis of respondents' RFID usage plans, primary adoption drivers, specific applications, supported operating frequencies, current and anticipated transponder and reader volumes, RFID expenditures and budget direction, vendor sources and selection criteria, and demographics. Non-user responses are also analyzed to gain perspective into reasons for not adopting RFID. The respondent pool includes manufacturers, retailers, hospitals, government agencies, logistics providers and others representing companies of various sizes, revenue classifications, and lines of business. This analysis provides data obtained from a cross-section of 117 end users from all major vertical and regional markets. The results offer a sample snapshot of the broader end-user community trends to consider in the development of more detailed market models and business strategies. -
Mobile Person-to-Person Payments
US, Western Europe, and Asia Pacific Survey Results
In a recent ABI Research consumer survey, more than 1,400 consumers from the U.S, Western Europe and the Asia Pacific region were asked about their interest in mobile enabled person to person payments. This brief shows the results of this specific question and provides analysis and conclusions about the results, region by region.
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Mobile Device Accessories: Consumer Purchasing Trends and Channel Analysis
2009 International Consumer Survey Results
Alongside the mobile handset market, the mobile handset accessory market offers a large addressable base of users. The market for mobile handset accessories also offers the potential for high margins, but remains very fragmented because accessories are grouped into many product categories. To efficiently address all segments of the accessory market, it is important to understand the attach rate of each accessory category, as well as knowing when and where the accessories were purchased.
This Research Brief discusses the results of a survey focused on the handset accessory acquisition channels of consumers in Asia-Pacific, Western Europe and the United States. This survey concentrates on 14 key accessory segments with a particular focus on chargers, car chargers and memory cards. Eight acquisition channels are used to identify the accessories consumers are buying, where they are buying, and when. -
Interest in and Usage of Mobile Internet Devices (MIDs)
Results from US Emerging Technology Survey, July 2009
In July, 2009, ABI Research conducted an online study among 1,000 adult US consumers concerning their interest in and expectations of a number of consumer technology products, including mobile Internet devices (MIDs) and Netbooks.
This Research Brief provides the results of the survey for the portion of questions related to MIDs. Questions were asked about interest, reasons for not being interested, if MIDs are replacing or in addition to other computing platforms, what applications and operating systems are used, and the cost of a device. The results are laid out in charts with additional summaries and analysis comparing the responses of those interested in MIDs and those who currently have the devices. -
Interest in and Usage of Netbooks
Results from US Emerging Technology Survey, July 2009
In July, 2009, ABI Research conducted an online study among 1,000 adult US consumers concerning their interest in and expectations of a number of consumer technology products, including Mobile Internet Devices (MIDs) and Netbooks.
This Research Brief provides the results of the survey for the portion of questions related to Netbooks. Questions were asked about interest, reasons for not being interested, expected applications to be used on a Netbook, whether the Netbook is the primary or secondary computing device, which features are included in Netbooks, which operating system is included on the Netbook, and the anticipated or actual cost of purchasing a Netbook. The results are laid out in charts with additional summaries and analysis comparing the responses of those interested in Netbooks and those who currently have the devices. -
Home Security
2009 US Consumer Survey Results
Home security is an established market undergoing an interesting evolution as it increasingly intersects with home automation and home monitoring system technologies and services. As this evolution progresses, there are many pressing questions about consumer preferences and activities with respect to home security technologies and services. Such questions include, among others: what percentage of consumers subscribe to traditional professionally monitored home security solutions as opposed to self-monitored systems? How do consumers regard security alarm services - as a "must-have" or a "nice-to-have"? What is the importance to consumers of being able to remotely monitor their homes via the Internet, or their mobile phones? How do consumers regard the advent of electronic door locks as an emerging security market segment? How receptive are consumers to more advanced security technology functionality?
This presentation offers the consumer survey results and accompanying analysis of ABI Research's 2009 US Consumer Survey, with respect to consumer attitudes and activities in the area of home security. An online survey methodology was used, with the survey conducted September 8-10, 2009 and completed by 1,001 consumers in the United States. The sample source comprised members of a leading global online market research panel that offers market researchers access to the world's most highly profiled, responsive and rigorously maintained online panel of 4.3 million active members covering 33 international panels. Survey participants were adults of at least 18 years of age and were either the sole decision maker or shared decision making for home security for their home. -
Home Energy Management
2009 US Consumer Survey Results
Home Energy Management Systems (HEMS) encompass the use of in-home technology (often aided by software located at a utility or service provider's head-end operations center) to enable consumers to better monitor and manage in-home energy consumption. When this functionality is offered by a utility to its customers, the systems are typically known as "home area networks" (HANs) and usually form part of the utility's smart meter deployment. The HEMS market is at a very early stage of development and there are many pressing questions about consumer preferences and activities with respect to in-home energy management. Such questions include, among others: how do consumers prefer to receive HEMS functionality? How do consumers prefer to interact with HEMS? What benefits are consumers seeking from in-home energy management? How are current HEMS configured in actual deployments and how do consumers believe this should evolve in the future? How much money (as a %) are consumers saving on their monthly utility bills as a result of HEMS deployments?
This presentation offers the consumer survey results and accompanying analysis of ABI Research's 2009 US Consumer Survey, with respect to consumer attitudes and activities in the area of HEMS. An online survey methodology was used, with the survey conducted September 8-10, 2009 and completed by 1,001 consumers in the United States. The sample source comprised members of a leading global online market research panel that offers market researchers access to the world's most highly profiled, responsive and rigorously maintained online panel of 4.3 million active members covering 33 international panels. Survey participants were adults of at least 18 years of age and were either the sole decision maker or shared decision making for energy services for their home. -
2009 Navigation Survey Highlights
Navigation Preferences and User Behavior in the United States, Germany, France, and the United Kingdom
In April 2009, ABI Research surveyed 766 navigation users in the US and 255 in Germany, 255 in the UK and 255 in France on a wide range of topics related to navigation usage. The survey comprised a wide range of topics related to navigation usage, form factors, features, price evolution, satisfaction, brand/vendor shares, and LBS applications. This Research Brief presents the major highlights of the survey with a focus on comparisons between the different countries.
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2009 Connected Home Devices Survey
US Internet Connectivity and Home Networking
This Research Brief presents results from a Connected Home Devices Survey conducted by ABI Research July 21-22, 2009. It was completed by 1,502 adult consumers in the United States
It includes survey data on consumer electronics devices in the home, computers in the home, home Internet connection types, consumer drivers for broadband Internet, home network technologies and home network installation plans, and concludes with a demographic summary. -
Mobile Device Accessories: US Consumer Purchasing Trends and Channel Analysis
Results from US Mobile Device Accessory Survey, July 2009
Alongside the mobile handset market, the mobile handset accessory market offers a large addressable base of users. The market for mobile handset accessories also offers the potential for high margins, but remains very fragmented because accessories are grouped into many product categories. To efficiently address all segments of the accessory market, it is important to understand the attach rate of each accessory category, as well as knowing when and where the accessories were purchased.
This Research Brief discusses the results of a survey focused on the handset accessory acquisition channels of US consumers. This survey concentrates on 16 key accessory segments and eight acquisition channels to identify the accessories US consumers are buying, where they are buying, and when. -
Next Generation Connected Home Devices (Fourth Screen)
Survey Results Examine Consumer Preferences in Connected Digital Photo Frames, Internet Appliances, and Media Phones
As online content and services expand throughout the digital home, a relatively nascent "fourth screen" market is starting to take shape. Connected digital photo frames, perhaps the most established of these fourth screen product categories, are poised for growth as home network penetration expands and -- following some initial concerns with overall quality -- consumers warm to these devices. Media phone and desktop Internet appliances, even more nascent than digital photo frames, already face difficulties establishing solid value propositions and differentiated feature sets in consumers' minds. In many cases consumers lack the necessary knowledge to make informed assessments of these products. In some cases substitute products exist, such as smart phones or other fully-featured mobile devices (not to mention computing devices).
This study analyzes this relatively nascent market and discusses the issues facing companies trying to establish a viable fourth screen within the digital home. Primary data from an ABI Research online consumer survey of 1502 adults in the United States also helps shed light on current US consumers' perspectives and views of these fourth screen devices. -
Connected Home Devices (Fourth Screen)
Digital Photo Frames, Media Phones, and Desktop Internet Appliances
As the flow of content around the "digital home" evolves, a "fourth screen" market is beginning to take shape. Online media alone however, will not provide the necessary fuel to drive this market. As other markets adapt to the same environmental influences, they engender new substitutive products (e.g. smart phones, small form factor computing devices, etc), which in effect diminish the value proposition for many fourth screen devices. Despite these hurdles new opportunities such as energy monitoring, total home information management, and video calling will help differentiate these products. Should these opportunities come to fruition, ABI Research estimates that the consumer fourth screen market could exceed $10 billion by 2014.
In this study ABI Research examines the dynamics and potential of the nascent fourth screen market. It includes forecasts for digital photo frames, media phones, and desktop Internet Appliances within the North American, Asia Pacific, European, and RoW markets for the years 2009 to 2014. -
Green Purchasing Trends for Mobile Phones and Services
2009 US Consumer Mobility Survey Results
In March 2009, ABI Research conducted an online study among 1,000+ adult US consumers concerning their habits and plans for use of a mobile phone, including the impact of "green" initiatives on their purchase of mobile phones and services. This Research Brief provides the survey results for the portion of questions related to green purchase initiatives from mobile providers. Questions were asked about the likelihood of service purchase from an operator who employs green initiatives and the likelihood of purchasing a mobile phone from a company that is pursuing green initiatives. Research methodology and detailed respondent demographics are also included.
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Interest in and Usage of Cellular Modems
Results from US Emerging Technology Survey, July 2009
In July, 2009, ABI Research conducted an online study among 1,000 adult US consumers concerning their interest in and expectations of a number of consumer technology products, including cellular modems.
This Research Brief provides the results of the survey for the portion of questions related to cellular modems. Questions were asked about interest, reasons for not being interested, if cellular modems replaced the home broadband connection or provided an alternative, whether the cellular modem was an add-on for an existing computer or purchased with a new PC, and the cost of monthly mobile data service. The results are laid out in charts with additional summaries and analysis comparing the responses of those interested in cellular modems and those who currently have the devices and service. -
Wireless Home Networking Security
April 2009 US Survey Results
This presentation summarizes results from a Home Networking survey conducted by ABI Research. The survey was conducted online from April 15-16, and was completed by 1007 consumers. The sample source included members of a large, highly respected third-party online consumer panel, consisting of over 3 million consumers in North America. To participate in the survey, members needed to be 18 years or older and currently have home broadband Internet connection and a home network installed.
This Brief includes survey data on home network technologies, home network use scenarios, devices connected to the home network, wireless security usage, difficulty in enabling wireless security, reasons why consumers did not enable wireless security, and a demographic summary. -
Use of Mobile Phone Features
US Mobile Devices Survey
Many of the attributes of today's feature-rich handsets simply go unused. But when usage is examined across various age groups, even the most advanced features have some level of measurable usage.
This Research Brief is based on a survey of 1,015 mobile phone users in the United States that asked how often specific features are used on their phones. -
US Navigation Device Usage Trends
Summary of 2008 and 2009 Survey Results
In August, 2008 and April, 2009, ABI Research conducted online studies among adult US consumers concerning their use of different types of GPS navigation devices in automobiles.
This Research Brief provides the comparative survey results for the portion of questions that were asked of respondents in both years. Topics covered in this Brief include types of devices and specific brands used, length of ownership and price paid, feature usage, satisfaction with devices, and future purchase plans. Questions were also asked about the use of traffic information, map updates, and POI downloads. This Research Brief includes survey methodology, responses laid out in charts with additional summaries and analyst commentary, and respondent classification/demographics. -
Mobile Banking: Consumers Ponder Convenience, Security Issues
2009 US Consumer Mobility Survey Results
In March 2009, ABI Research conducted an online study among 1,000+ adult U.S. consumers concerning their habits and plans for use of a mobile phone, including interest level in specific device features and capabilities.
This Research Brief provides the survey results for the portion of questions related to mobile banking. Respondents were asked their interest level in conducting mobile banking activities and the reasons for their interest or lack of interest in mobile banking functions. The results reveal indications of what banks and their mobile banking solutions providers must do to drive consumer acceptance. -
Home Networking: Printer Sharing
April 2009 US Survey Results
This presentation summarizes results from a Home Networking survey conducted by ABI Research. The survey was conducted online from April 15-16, and was completed by 1007 consumers. The sample source included members of a large, highly respected third-party online consumer panel, consisting of over 3 million consumers in North America. To participate in the survey, members needed to be 18 years or older and currently have home broadband Internet connection and a home network installed.
This Brief includes survey data on home network technologies, home network use scenarios, devices connected to the home network, printer sharing usage, reasons why consumers do not share printers on the home network, and a demographic summary. -
Satisfaction with Mobile Phone
US Mobile Devices Survey
How satisfied users are with their mobile phone can depend on a number of factors such as the type of phone being used, the length of time they have had the phone, and experience with individual features.
This Research Brief is based on a survey of 1,015 mobile phone users in the United States which asked how satisfied they are with specific attributes of their device, and organized the data by a number of views including age group and brand of phone. -
Feedback on Home Networking Setup and Connection Issues
April 2009 US Survey Results
This presentation summarizes results from a Home Networking survey conducted by ABI Research. The survey was conducted online from April 15-16, and was completed by 1007 consumers. The sample source included members of a large, highly respected third-party online consumer panel, consisting of over 3 million consumers in North America. To participate in the survey, members needed to be 18 years or older and currently have home broadband Internet connection and a home network installed.
This Brief includes survey data on home network technologies, home network use scenarios, and devices connected to the home network. It reports home network installation difficulty, including devices that consumers attempted to connect but failed, returns of home network equipment, difficult or problematic aspects of the home network, the value of software to troubleshoot and solve network problems, and a demographic summary. -
Features Used and Desired in Mobile Phones, Segmented by Mobile Operator
US Mobile Devices Survey
Mobile operators wield a significant amount of influence over the feature sets that are incorporated into their portfolios' handsets. Competing operators also market services and emphasize features differently, which leads to differences in how frequently features are used or even recognized. This Research Brief is based on a survey of 1,015 mobile phone users in the United States, which asked how often specific features are used on their phones, as well as what they want their next phone to look like and what advanced features they want it to include.
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Home Networking: Streaming Audio and Video
April 2009 US Survey Results
This presentation summarizes results from a Home Networking survey conducted by ABI Research. The survey was conducted online from April 15-16, and was completed by 1007 consumers. The sample source included members of a large, highly respected third-party online consumer panel, consisting of over 3 million consumers in North America. To participate in the survey, members needed to be 18 years or older and currently have home broadband Internet connection and a home network installed.
This Brief includes survey data on home network technologies, home network use scenarios, devices connected to the home network, sources of streamed audio and video content, devices to which audio/video content is streamed, and a demographic summary. -
Home Networking: Internet Video
April 2009 US Survey Results
This presentation summarizes results from a Home Networking survey conducted by ABI Research. The survey was conducted online from April 15-16, and was completed by 1007 consumers. The sample source included members of a large, highly respected third-party online consumer panel, consisting of over 3 million consumers in North America. To participate in the survey, members needed to be 18 years or older and currently have home broadband Internet connection and a home network installed.
This Brief includes survey data on home network technologies, home network use scenarios, devices connected to the home network, frequency of watching video on the Internet, sources for finding Internet video, devices used to watch Internet video, the preferred device for navigating and delivering Internet video content, and a demographic summary. -
Social Network TV
Analysis of Consumer Perceptions of Social Media on TV
The rise of consumer social networking over the past few years and its subsequent spread from the PC screen to the mobile has led some to wonder whether the social network would work on the big screen. Large web portal operators such as Yahoo have started to push their own widget platforms onto the TV screen through the widget channel initiative, and startups like Boxee have introduced social media platforms specifically targeted towards the TV screen.
At the same time, the largest existing TV-based social networks today are the game console online networks. Microsoft, Nintendo and Sony have what are the biggest living room social networks in the world, with in-network messaging, chat and other features as popular features. Sony recently opened up its Playstation Home service, a TV-based virtual world where consumers have their own virtual apartments and can interact with others online.
This Research Brief examines consumers' interest in accessing social networking services on their TV screens. The report is based on a survey of more than 1000 consumers in the United States, conducted by ABI Research in October 2008. -
Broadband Video Usage Habits of US Consumers
An Analysis of US Online Households Viewing Habits for Internet Video
The market for online video is rapidly changing, with consumers of all age groups increasing the frequency and duration of their online video consumption. The change from last year is dramatic, with ABI Research survey results showing a doubling of those consumers who say they watch video streamed through a browser, from 32% to 63%.
This increased adoption of online video can be attributed to a large-scale shift in the industry towards embracing the online channel as a legitimate and growing avenue for video entertainment. TV networks, content aggregators, portals, as well as device and software players, have all made significant progress in making content available, focusing on ad-supported content as well as, in some cases, pay-based channels.
This research brief examines the results of a survey taken in 2Q, 2008 of 985 online households, in which ABI Research asked consumers about their preferences in technology usage and entertainment consumption. -
Terrestrial and Multi-Channel TV Viewers
Consumer Survey Results
The TV watching public in the United States has never had so many choices in "how" to watch TV. When the analog signal shutdown occurs next year, even more opportunities will become available. But few consumers depend on terrestrial TV signals and many have forgotten they even exist. TV without a wire? Most US viewers subscribe and pay monthly for their TV programming. While DVD rentals, broadband downloads, and VOD continue to gain in popularity, which consumers are using these alternate services? Is high definition driving any change in the service mix? This Research Brief examines answers from an April 2008 consumer survey regarding these questions.
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Green Purchasing Trends for Mobile Phones and Services
2009 US Consumer Mobility Survey Results
In March 2009, ABI Research conducted an online study among 1,000+ adult US consumers concerning their habits and plans for use of a mobile phone, including the impact of "green" initiatives on their purchase of mobile phones and services.
This Research Brief provides the survey results for the portion of questions related to green purchase initiatives from mobile providers. Questions were asked about the likelihood of service purchase from an operator who employs green initiatives and the likelihood of purchasing a mobile phone from a company that is pursuing green initiatives. Research methodology and detailed respondent demographics are also included. -
Purchase Channel Preferences: Mobile Devices, Services, Applications, Content
2009 US Consumer Mobility Survey Results
In March 2009, ABI Research conducted an online study among 1,000+ adult US consumers concerning their habits and plans for use of a mobile phone, including trends in preferred purchasing channels for mobile devices and services.
This Research Brief provides the survey results for the portion of questions related to preferred purchasing channels for mobile devices and services. Questions were asked about preferred purchasing channels for mobile devices, mobile voice service, mobile text messaging, mobile web access, mobile email, mobile content, and mobile applications. Other questions concerned information sources used when considering purchase of a handset; and mobile device and service changes planned due to the current economic crisis. Research methodology and detailed respondent demographics are also included. -
Mobile Provider Churn
2009 US Consumer Mobility Survey Results
In March 2009, ABI Research conducted an online study among 1,000+ adult US consumers concerning their habits and plans for use of a mobile phone, including considerations and factors involved in changing mobile service providers.
This Research Brief provides the survey results for the portion of questions related to mobile service provider churn. Questions were asked about potential reasons for switching providers, with specific emphasis on issues related to service, network, device, applications/content, and sales/service. Research methodology and detailed respondent demographics are also included. -
Mobile Phone Feature Adoption, Use, and Interests
2009 US Consumer Mobility Survey Results
In March 2009, ABI Research conducted an online study among 1,000+ adult US consumers concerning their habits and plans for use of a mobile phone, including interest level in specific device features and capabilities.
This Research Brief provides the survey results for the portion of questions related to interest in using different mobile phone activities/capabilities. Questions were asked about eight different mobile phone capabilities, nine form factor and connection-related features, six mobile phone service capabilities, and usage habits that apply to those phone features and mobile applications. Research methodology and detailed respondent demographics are also included. -
The Top Reasons Why US Mobile Consumers Contact Their Service Providers
2009 US Consumer Mobility Survey Results
In March 2009, ABI Research conducted an online study among 1,000+ adult US consumers concerning their habits and plans for use of a mobile phone, including trends in communications with their mobile service providers.
This Research Brief provides the survey results for the portion of questions related to communication trends with mobile operators. Questions were asked about contact with the mobile operator the previous six months, the nature of the contact, and the communications method(s) used. Research methodology and detailed respondent demographics are also included. -
Green Purchasing Trends for Mobile Phones and Services
2009 US Consumer Mobility Survey Results
In March 2009, ABI Research conducted an online study among 1,000+ adult US consumers concerning their habits and plans for use of a mobile phone, including the impact of "green" initiatives on their purchase of mobile phones and services.
This Research Brief provides the survey results for the portion of questions related to green purchase initiatives from mobile providers. Questions were asked about the likelihood of service purchase from an operator who employs green initiatives and the likelihood of purchasing a mobile phone from a company that is pursuing green initiatives. Research methodology and detailed respondent demographics are also included. -
Features Expected in Mobile Phones by Price Point
US Mobile Devices Survey
Prices of today's mobile phones range from free to hundreds of dollars, and the types of features mobile subscribers expect to find in a phone are usually in direct relation to its price.
This Research Brief is based on a survey of 1,015 mobile phone users in the United States which asked users how much they plan to spend on their next mobile phone and what hardware attributes and software features they might reasonably expect to find at that price point. Survey results are presented by age group. -
Features Used and Desired in Mobile Phones
US Mobile Devices Survey
"Simple" is not a word that many would use to describe a mobile phone. Today's mobile phones are feature-rich devices packed with a wide variety of advanced hardware and software attributes; but what features and applications do mobile subscribers actually use? This Research Brief is based on a survey of 1,015 mobile phone users in the United States, which asked how often specific features are used on their phones, as well as what they want their next phone to look like and what advanced features they want it to include.
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RFID End User Survey: Retail CPG and Pharmaceuticals
Applications, Adoption Drivers, Expenditures, and System Requirements
In order to gain deeper perspective into usage plans and requirements among current and potential RFID end-users, ABI Research surveyed and interviewed key influencers at retail CPG and pharmaceutical manufacturer organizations currently using, planning to install, testing/evaluating, and not using RFID technology. The analysis focuses on supply chain management applications. Here we provide data obtained from 35 retail CPG and pharmaceutical manufacturers. The responses and results have been culled from ABI Research's broader annual RFID end-user survey which spans all vertical markets and applications. Key subject areas and topics covered in this analysis include RFID system usage and evaluation plans; primary adoptions drivers; current and future supply chain management applications by tagging echelon (pallet, case, item); and RFID system requirements.
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Home Network End-User Snapshot
Perceptions, Usage and Profiles of US Home Network Owners
The home network is evolving. Consumers have gone from using their home network primarily to share broadband connections to a rapidly growing number of consumers looking to deliver video and audio over IP around the home. This study examines how consumers are using their home networks today, and what applications and devices are given high priority.
This research explores consumers' home networking usage and perceptions based on a survey of 1725 Internet users in the US. The report examines how they network their home, which applications are driving home network adoption, and which devices consumers would like to put on a home network if technology and cost issues were resolved. -
Home Networking End-User Snapshot
Consumer Adoption of Home and Media Networking Technology
The home network is no longer the domain of early adopters and tech-savvy consumers, but now accounts for more than 50% of all online consumers, according to ABI Research's latest survey of US online households. This growth (in 2006, online household adoption was 35%) has been driven by several factors such as the increased adoption of Wi-Fi-enabled notebooks and a growing interest in sharing high-speed Internet among consumers. Still, the home network market in the United States (and around the world) is stuck in second gear. The next phase in the evolution of the home network is centered on sharing rich media such as music and video between PCs, as well as among other devices including portable media players, mobile phones, game consoles, and connected CE products. While progress has been unhurried, this snapshot shows that consumers are slowly but surely beginning to step out of the PC-to-PC networking world and are using the network for sharing content. However, ABI Research demonstrates that while there are some encouraging signs, overall the industry needs to continue its focus on ease-of-use, along with creating compelling applications for networked media, if it is to increase consumer uptake of networked media.
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Video Game End-User Perceptions
Entering the Next Generation
The video game market is entering a new generation. New consoles are being launched by Sony and Nintendo, while Microsoft is continuing to evolve its Xbox 360 to compete. Our survey of 1725 Internet users in the US looked at current preferences and usage characteristics of video game players. This study examines the responses of video game players from the most casual to hard core console player.
The research identifies the game platforms that gamers are currently playing, and their preferences in game genre. It also examines today's gamer profile, breaking down demographic characteristics such as income and age, and explores gamers' preferences for the coming generation of game consoles, breaking these down by current platform. -
Consumer Electronics Survey
Owner Profiles for Major Consumer Electronics Devices
The explosion in digital technologies is creating new markets across a number of device categories. This survey of Internet users in the United States details the ownership of different devices categories broken down by a number of different demographic characteristics such as age, income and profession.
The study examines ownership of HDTVs, DVD players and recorders, video game consoles and portable game players, MP3 players, DVRs, digital cameras and digital camcorders. The survey information for the report was derived by an online survey of 1725 consumers in the United States, which was conducted in October, 2006. -
Consumer Digital Video Survey
VOD, DVD, Broadband, and Mobile Video Adoption and Usage
In April 2007, ABI Research conducted an online study of consumer electronics ownership in North America. More than 1000 respondents indicated their ownership and usage habits of consumer electronics equipment in general and digital media in particular. This research brief summarizes consumer ownership by age group, and further, investigates the usage habits surrounding online, cable, and mobile video services.
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Blu-ray: Consumer Survey Results
Consumer Perceptions, Demand Assessment, Satisfaction Issues, and Usage Profiles
This research brief is derived from a consumer survey completed in April 2008. Since the format war ended, Blu-ray disc player sales have declined to a certain extent. Player vendors claim the unexpected announcement from Warner left them unprepared. ABI Research remains unconvinced: these survey results reveal that the decline is more about price, not only for the BD players, but for HDTVs. The survey's questions further explore consumers' disc buying habits and the impact of BD in the PS3. This research brief indicates how many consumers plan to purchase a BD player in the next 12 and 24 months, as well as how many have no plans to buy one. It also examines the reasons why consumers are holding back from making this purchase. The BD market doesn't have the same driving force behind it that the DVD market did, and the report analyzes the reasons why.
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Consumer Video Preferences and Profiles
Examining Alternative Forms of Video Consumption by Age
Growth in consumer markets is more limited by consumers' ability to absorb new usage models and new applications than by technology. Market growth is simply limited by time. This Research Brief presents the results of an online consumer survey conducted by ABI Research in March, 2008, querying approximately 1000 video consumers as to their viewing preferences and activities. The Brief then interprets the responses in terms of the respondents' ages to draw some conclusions about generational changes in video consumption.
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Consumer Media
The Changing Ways in Which Consumers Buy, Consume, and Manage Digital Content
This study examines how consumers use traditional media - whether television or music - and how these uses of traditional media are being increasingly balanced with usage of media through new consumption and distribution methods. Consumers' media consumption habits are mainly explored through analysis of data derived from an online survey conducted in North America in late April, 2007. As well as analyzing the survey results, the report also applies some of them to consumer technologies such as storage, and forecasts consumers' future needs. Each content type is examined with regard to acquisition method, storage and management.. Traditional formats usage is compared to newer acquisition methods. For video, the study assesses the usage levels for VOD, broadband video, and PVRs, as well as storage methods. For music, the analysis focuses on how consumers are using CDs, Internet radio, and online downloads, and how they are storing and managing this content. The research also forecasts how consumers' libraries of digital video, music and photos will change through 2012.
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Mobile Social Networking
Gold Rush, Goldmine, or Minefield?
The mobile social networking market is best described as emerging. With a very large number of startups and unformed business models shaped loosely around Internet-based equivalents, the mobile social networking industry has a long way to go before it reaches maturity and mass adoption. Nonetheless, mobile social networks are garnering a great deal of interest from mobile operators, hardware vendors, ISPs, and major brands, as a means of connecting users, reducing churn, enabling advertising revenues, and facilitating access to other forms of mobile content. This report aims to demystify some of the key issues around mobile social networking, through a combination of up-to-the-minute analysis of the major stakeholders in the mobile social networking value chain, interviews with providers of social networking and mobile operators, an in-depth survey of end-users' perceptions of mobile social networking, and forecasting of mobile social networking uptake in terms of subscribers and revenues.
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Business Mobility Market Data
The Business Mobility Database has two sections. In the first section, an expanded view of the data in the research report, "Mobile Business Applications and Services" is presented. Data in this section includes regional and global views of business customer usage of mobile applications and services in seven different categories: voice, data, real-time communications, messaging communications, information access, computing, computing/information access and business process solutions. Usage in each of these categories is demonstrated by number of customers, revenues and ARPU's. The regional views are for North America, Europe, Asia Pacific, Latin America, Africa/Middle East.
In the second section, business customer usage is segmented by industry vertical, occupation and business size. This data is forthcoming and initially will be provided for North America. -
North American Business Mobility Vertical Market Analysis
Market data contained in the following tables segments mobile communications services by North American industry vertical, occupation and size of business. Mobile communication services fall into seven categories: real-time communications; messaging, information access, computing, computing and information access, and business process solutions and mobile broadband.
The data set is provided at two levels of segmentation. In the first level, mobile communications services are segmented into three categories: United States Private/Public Sector, Self-Employed and Military, and Canada. In the second level, the United States Private/Public sector data is further segmented by vertical, occupation and size of business. Business vertical classifications conform to the North American Classification System (NAICS). Mobile communication services data is provided for all 20 verticals defined by the NAICS. Occupational classifications conform to the United States Standard Occupational Classification (SOC) System. Mobile communication services segmentation by occupation is provided for all 22 SOC groups. Finally, size of business data for mobile communication services is segmented into four categories: SOHO (1 - 4 employees); Small Business (5 - 99 employees); Medium Business (100 - 999 employees); Large Businesses (> 1000 employees). -
US Enterprise Mobile Device and Services Usage Analysis by Size of Business
Demographics, Device Features Adoption, and Services ARPUs
In a recent survey of mobile business customers conducted by ABI Research, the data were segmented by four business sizes based on number of employees: SOHO (1 to 4 employees), small (5 to 99 employees), medium (100 to 999 employees) and large (1000+). The survey data are presented in Powerpoint format and provide the following detail which is analyzed in this Research Brief:
- Demographic profile of business segment respondents including age, occupation and industry distribution, and income;
- Respondents' work locations and mobility profiles;
- Mobile phone services adoption and frequency of use;
- Mobile phone brand distribution, device features adoption, and mobile phone feature interests;
- Productivity and entertainment application adoption;
- Mobile device management services adoption and interests;
- Voice calling preferences using fixed and mobile telecommunications services;
- Mobile voice, messaging, and Internet access usage distribution for business and personal reasons.
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US Enterprise Mobile Device and Services Usage Analysis by Occupation
Demographics, Device Features Adoption, and Mobile Services ARPUs by Occupation
- What are the device features adopted by each occupation segment?
- What are the implications for services usage of device features adoption by different occupation segments?
- Based on mobile services adoption, usage and pricing analysis, what is the ARPU expenditure across different mobile services for each operator?
- What factors are driving LBS adoption in each occupation segment?
- How great is the adoption of Wi-Fi for voice calling or Internet access in each occupation segment?
- What are different occupation segments spending on mobile broadband?
- What are the different occupation segments spending on mobile e-mail?
- What are the different occupation segments spending on mobile SMS and MMS services?
- What are the different occupation segments spending on Push-To-Talk services?
- What are the different occupation segments spending on mobile web access?
- What are important demographic elements that explain usage and total ARPU spending by type of mobile services used by business customers of different occupations?
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United States Mobile Business Customer Profiles
Size of Business Profiles: SOHO, Small, Medium, Large Businesses
In this survey of mobile business customers, data is segmented by four business sizes based on employee numbers: SOHO, small, medium and large businesses. SOHO businesses have 1 to 4 employees; small businesses have 5 to 99 employees; medium sized businesses have 100 to 999 employees; and large businesses have greater than 1000 employees. The survey data are presented in Powerpoint format and provide the following detail:
- Demographic profile of business segment respondents;
- Mobile phone use including fixed/mobile voice call preferences, use of multiple phones, monthly mobile services spending, and corporate payment of the mobile phone;
- Mobile phone provider preferences and satisfaction;
- Handset brand preferences;
- Mobile phone capabilities and features adoption, and mobile phone feature interests;
- Mobile phone services adoption and frequency of use;
- Mobile voice, messaging, and internet access usage distribution for business and personal reasons;
- Mobile application adoption;
- Use of the mobile phone and laptop for corporate data access.
- Laptop mobile broadband access methods;
- Mobile device management services adoption and interests.
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US Mobile Operator Business Customer Profiles
This Research Brief provides a condensed view of the survey demographics and the adopted device features driving ARPUs of the mobile business customers of four US operators: Verizon, AT&T, Sprint and T-Mobile. Demographic analysis shows characteristics of each operators' customers on more than 20 different parameters including occupations and industry vertical distribution, mobility profile, office building size, operator satisfaction ratings, and smartphone penetration. Device feature analysis focuses on illustrating how the combination of features affect mobile services ARPU for voice, messaging, internet, and applications. The report concludes with ARPUs for voice, push-to-talk, messaging, mobile broadband and entertainment, Internet access and applications, and the factors driving the individual services ARPUs for each carrier.
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US Mobile Operator Business Customer Profiles
Mobile Service Revenues, Customer Demographics, and Future Opportunities/Threats
In a survey of mobile business customers conducted by ABI Research, customer data is segmented by four mobile operators: Verizon, AT&T, Sprint, and T-Mobile. The analysis of responses provides a demographic profile of each operator segmented at 20 different levels. The survey data also indicates adoption and usage levels for various mobile services. Demographic, adoption and usage data combined with pricing analysis provides ARPUs for all mobile services offered by these four operators which include: voice, push-to-talk, SMS and MMS services, e-mail, Web, broadband, entertainment, and applications.
Other information extracted from the survey includes customers' interest in handset features, device management services, fixed vs. mobile usage, and personal/business usage. Demographic, usage and interest data are summarized to provide recommendations as to how these four operators can increase their influence with the mobile business customer. -
Wireless Subscriber Profiles and Preferences
Global Consumer Survey Results
In late January, 2008, ABI Research conducted an online survey of 1402 adult mobile phone users. Respondents from seven different countries were included in the research: the United States, the United Kingdom, France, Germany, Japan, South Korea, and Taiwan. The survey was designed to capture details of respondents' mobile phone usage, including monthly expenditures and frequency of device replacement, as well as features used and desired. Respondents were also probed regarding their mobile service providers; among the issues explored were satisfaction with providers, length of contracts, selection criteria, and potential reasons for switching providers. Questions were also included to determine demographic profiles. The survey also queried respondents' reactions to femtocell units, including purchase likelihood and barriers to purchase. Finally, respondents' telecommunications service bundling behavior and expenditures, including fixed line phone, broadband, Wi-Fi, and TV services, were examined. The results are broken out by country, presented in chart form, and summarized in text.
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In-Vehicle Computing and Converged Phone Navigation
Analysis of Non-Traditional Portable Navigation Devices
In this Research Brief, ABI Research examines new form factors and potential features that can aid in differentiation of portable navigation products. It provides a forecast for shipments of non-traditional navigation, and conducts a specific examination of some of the existing navigation-centric products, from GPS-enabled UMPCs to in-car computers to GPS-enabled smartphones designed specifically with navigation in mind. The report includes specific differentiations of these products, and take-aways for navigation vendors and the location industry in general.
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US Mobile Email and Mobile Web Access Trends
Summary of 2007 and 2008 Survey Results
In November, 2007 and December, 2008, ABI Research conducted an online study among adult US consumers concerning their use of a personal mobile phone for a variety of mobile content application and services, including mobile email and mobile web access. This Research Brief provides the comparative survey results for the portion of questions related to mobile email and mobile web access. Questions were asked about the type of email service primarily used on the mobile phone, the type of content or information accessed via mobile web, use of mobile search and mobile yellow pages, and interest in receiving promotions on the mobile phone. This Research Brief includes survey methodology, responses laid out in charts with additional summaries and analysis, and respondent classification/demographics.
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US Mobile Phone Purchase Trends
Summary of 2007 and 2008 Survey Results
In November, 2007 and December, 2008, ABI Research conducted an online study among adult US consumers concerning their use of a personal mobile phone for a variety of mobile content application and services, including making purchases with a mobile phone. This Research Brief provides the comparative survey results for the portion of questions related to mobile purchase interest and preferences. Questions were asked about the preferred payment method for mobile phone purchases and major concerns using the mobile phone to make purchases. This Research Brief includes survey methodology, responses laid out in charts with additional summaries and analysis, and respondent classification/demographics.
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@TEOTD, Who is the Mobile Marketer's BFF?
Mobile Marketing Findings from 2007 - 2008 Mobile Content Survey
In November, 2007 and December, 2008, ABI Research conducted an online study among adult US consumers concerning their use of a personal mobile phone for a variety of mobile content application and services, including mobile marketing and advertising.
This Research Brief provides the comparative survey results for the portion of questions related to mobile marketing and advertising. Questions were asked about the frequency of text messaging, the likelihood of responding to mobile marketing messages, reactions to receiving marketing through text messages, and types of incentives most likely to convert offers to responses. -
US Smartphone Feature and Usage Trends
Summary of 2007 and 2008 Survey Results
In November, 2007 and December, 2008, ABI Research conducted an online study among adult US consumers concerning their use of a personal mobile phone for a variety of mobile content application and services, including usage trends of smartphone features.
This Research Brief provides the comparative survey results for the portion of questions related to smartphone features and usage. Questions were asked about those who use a smartphone for personal communications and which features are present on the respondents' smartphones. The queries also examine frequency of use for nine smartphone feature categories: Bluetooth hands-free calling, SMS messaging, email and mobile web, mobile TV, video, navigation/GPS, embedded cameras, music and gaming. This Research Brief includes survey methodology, responses laid out in charts with additional summaries and analysis, and respondent classification/demographics. -
Blogging and Social Networking Trends for US Mobile Phone Consumers
Summary of 2007 and 2008 Mobile Content Survey Results
In November, 2007 and December, 2008, ABI Research conducted online surveys among US consumers concerning their use of a personal mobile phone for a variety of mobile content applications and services, including user-generated content for web logs (blogging) and participation in social networking on the mobile phone.
This Research Brief provides the comparative survey results for the portion of questions related to usage trends of mobile blogging and social networking. Questions were asked about participation in both computer-based and mobile blogging, frequency and type of blogging activities, motivation for participation in social networking, frequently accessed social networking sites, and participation in social networking on computers and mobile phones. This Research Brief includes survey methodology, responses laid out in charts with additional summaries and analysis, and respondent classification/demographics. -
Camera and Navigation Trends for US Mobile Phone Consumers
Summary of 2007 and 2008 Mobile Content Survey Results
In November, 2007 and December, 2008, ABI Research conducted online surveys among US consumers concerning their use of a personal mobile phone for a variety of mobile content applications and services, including user-generated content for web logs (blogging) and participation in social networking on the mobile phone.
This Research Brief provides the comparative survey results for the portion of questions related to usage trends of mobile blogging and social networking. Questions were asked about participation in both computer-based and mobile blogging, frequency and type of blogging activities, motivation for participation in social networking, frequently accessed social networking sites, and participation in social networking on computers and mobile phones. This Research Brief includes survey methodology, responses laid out in charts with additional summaries and analysis, and respondent classification/demographics. -
Mobile Music: Ringing, Ripping, and Streaming
Key Findings from the 2007 and 2008 Mobile Content Surveys
In November, 2007 and December, 2008, ABI Research conducted online surveys among US consumers concerning their use of a personal mobile phone for a variety of mobile content applications and services, including mobile music and ringtones.
This Research Brief provides the comparative survey results for the portion of questions related to mobile music. Questions were asked about the methods of mobile music and ringtone acquisition and the factor of age on music acquisition trends. -
Trends for US Mobile TV and Video Viewing
Summary of 2007 and 2008 Mobile Content Survey Results
In November, 2007 and December, 2008, ABI Research conducted online surveys among US consumers concerning their use of a personal mobile phone for a variety of mobile content applications and services, including viewing TV and video on the mobile phone.
This Research Brief provides the comparative survey results for the portion of questions related to viewing habits of mobile TV and video. Questions were asked about viewing capability, TV and video content sources, experience with mobile commercials and reactions to receiving mobile video advertisements and promotions. It includes survey methodology, responses laid out in charts with additional summaries and analysis, and respondent classification/demographics. -
US Consumer Interest in Mobile Internet Devices (MIDs)
Summary of Survey Results
In November, 2008, ABI Research conducted an online study among adult US consumers concerning their interest in and expectations of a number of consumer technology products, including netbooks and mobile Internet devices (MIDs).
This Research Brief provides the results of the survey for the portion of questions related to MIDs. Questions were asked about interest, reasons for not being interested, if they would be used instead of a cell phone, applications, preference for pre-installed applications, optimal size, operating system preference, and price. The responses are laid out in charts with additional summaries and analysis. -
US Consumer Interest in Netbooks
Summary of Survey Results
In November, 2008, ABI Research conducted an online study among adult US consumers concerning their interest in and expectations of a number of consumer technology products, including netbooks and mobile Internet devices (MIDs).
This Research Brief provides the results of the survey for the portion of questions related to netbooks. Questions were asked about interest, reasons for not being interested, whether netbooks are viewed as primary or secondary to a PC, applications, preference for pre-installed applications, optimal size, operating system preference, and price. The responses are laid out in charts with additional summaries and analysis.