The Value of Network Quality in a Competitive LTE Marketplace

Summary

Table of Contents

  • Agenda
  • Apart from Voice, What Else?
  • Customer Attitudes Are Changing
  • Blame the Operator
  • Path to 4G Creates Multi-dimensional Customer Choice
  • What Is Your Typical “LTE Customer” Looking for?. What Is Your Typical "LTE Customer" Looking for?
  • How Will Customers Judge LTE Offering?
  • Customers Vote through Feet, Mouth, Words, Money
  • Cost of Retention and Acquisition for LTE
  • Data Revenue Opportunity Lost through Wi-Fi Offload
  • Where Do You Invest?
  • Network Quality Is a Perception

Charts

  1. Apart from Voice, What Else?
  2. Blame the Operator
  3. Cost of Retention and Acquisition for LTE
  4. Data Revenue Opportunity Lost through Wi-Fi Offload

Figures

  1. Customer Attitudes Are Changing
  2. Customers Vote through Feet, Mouth, Words, Money
  3. Where Do You Invest?