Beware: The Indoor Location Start-ups Are Evolving

Company Insight

With every new market, we see a new start-up emerge that is more agile, becoming a major player - e.g., Facebook, Amazon, eBay, square, etc., and the indoor location market will be no different. It only takes one nationwide contract with a Starbucks or a WalMart to take a start-up company to the next level of success. Total market revenues are forecast to remain small next year, but talking with many of the start-ups, we find that a number are lining up the types of announcements that will take them to the next level.

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