Five New Announcements Signify eReader Market Evolution

Market Insight

The U.S. market has been the main push for eReader device shipments, although the primary audience of Baby Boomers is waning. Both Amazon and Barnes & Noble recognize that market expansion outside the United States is necessary – Amazon is expanding Kindle to India while B&N will begin selling its NOOK devices in the United Kingdom later this year. Recent news from Amazon, Barnes & Noble, E Ink, Qualcomm, SiPix, and Sony show there’s a lot of life left in the eReader market.

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