Rising App Marketing Costs and Their Two Big Implications

Market Insight

Marketing costs of apps are increasing faster than the costs associated with development work. When the leading platform’s main distribution channel becomes prohibitively crowded from a debuting developer’s point of view, the attractiveness of a less popular platform increases. Once the marketing expenditure reaches a certain infliction point beyond which only very few grassroots coders find the actual development work worth their while, the momentum may shift fast indeed.

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