Amazon’s Kindle Fire Tablet Flame Fizzles, but It's Not Out

Company Insight

Company Insight

In 1Q 2012, Kindle Fire experienced an 80% quarter-over-quarter drop in unit shipments, and average market shipments for all media tablet vendors were down 33% quarter-over-quarter. Amazon’s performance in 2Q 2012 will be more meaningful in understanding how the company is impacting the media tablet market.

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