Media Tablets 2011 – By the Numbers

Market Insight

The overwhelming majority of media tablet purchasers are consumers. Of the nearly 15% of purchases made by business entities, the largest segment is not enterprise; instead, small office / home office (SOHO), typically with a single employee, bought media tablets. Supplying tablets to existing enterprise users of smartphones and laptops is proving to be an on-going challenge for IT-based organizations.

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