Pay-TV Service Trends

Survey

This report is based on ABI Research’s biannual Technology Barometer™: Digital Lifestyle (US: 4Q 2011) survey, which is a primary research-based tracking study that provides dynamic views and insight into the constantly changing US consumer electronics market. In December 2011, 2,002 US consumers completed a comprehensive online questionnaire that gathered information on CE ownership (including brands for select devices), home networking, connected CE devices, pay-TV, and media consumption. This report covers pay-TV services.

Table of Contents

  • Methodology
  • Summary: Premium On-demand Video Services and Pay-TV Services
  • Monthly Spend on Premium Video on Demand Service
  • Pay-TV Services Used
  • Number of Service Provider Set-top Boxes with Primary Pay-TV Service
  • Primary Pay-TV Service Provider
  • Consideration of Cancelling Pay-TV Service
  • Summary: Reasons Do Not Subscribe to Pay-TV Services
  • Reasons Not Currently Subscribed to Pay-TV Service
  • Demographics
  • Age
  • Gender
  • State of Residence
  • Residence Locations (U.S. Census Regions/Divisions)
  • Marital Status
  • Number of People in Household
  • Number of Children under Age 18 in Household
  • Education
  • Occupational Status
  • Anticipated 2011 Personal Annual Pre-tax Income
  • Ethnicity
  • Role in Making Household’s Computer and Home Electronics Product Purchases. Role in Making Household's Computer and Home Electronics Product Purchases

Charts

  1. Monthly Spend on Premium Video on Demand Service
  2. Pay-TV Services Used
  3. Number of Service Provider Set-top Boxes with Primary Pay-TV Service
  4. Primary Pay-TV Service Provider
  5. Consideration of Cancelling Pay-TV Service
  6. Reasons Not Currently Subscribed to Pay-TV Service
  7. Age
  8. Gender
  9. State of Residence
  10. Residence Locations (U.S. Census Regions/Divisions)
  11. Marital Status
  12. Number of People in Household
  13. Number of Children under Age 18 in Household
  14. Education
  15. Occupational Status
  16. Anticipated 2011 Personal Annual Pre-tax Income
  17. Ethnicity
  18. Role in Making Household's Computer and Home Electronics Product Purchases