Online/OTT Media Consumption Trends

Survey

This report is based on ABI Research’s biannual Technology Barometer™: Digital Lifestyle (US: 4Q 2011) survey, which is a primary research-based tracking study that provides dynamic views and insight into the constantly changing US consumer electronics market. In December 2011, 2,002 US consumers completed a comprehensive online questionnaire that gathered information on CE ownership (including brands for select devices), home networking, connected CE devices, pay-TV, and media consumption. This report covers consumer behavior as it relates to online/OTT media consumption.

Table of Contents

  • Methodology
  • Summary: Online Video, Online Gaming, Social Networking, and Movie Theater Attendance Frequency
  • Service Provider Movie Rental Frequency
  • Streamed Movie Rental Frequency
  • Online Game Playing Frequency
  • Social Network Usage Frequency
  • Movie Theater Attendance Frequency
  • Summary: Subscription and Online Video Services
  • Subscription Services Used
  • Online Video Services Used
  • Average Frequency of Use: YouTube
  • Average Frequency of Use: Netflix
  • Average Frequency of Use: Broadcast TV Portals
  • Average Frequency of Use: Hulu Plus
  • Average Frequency of Use: Amazon
  • Average Frequency of Use: Blockbuster
  • Average Frequency of Use: Pay-TV Service
  • Average Frequency of Use: Premium Movie Channel Content
  • Average Frequency of Use: Sports Programming/Video
  • Average Frequency of Use: Video Aggregator
  • Average Frequency of Use: VUDU
  • Demographics
  • Age
  • Gender
  • State of Residence
  • Residence Locations (U.S. Census Regions/Divisions)
  • Marital Status
  • Number of People in Household
  • Number of Children Under Age 18 in Household
  • Education
  • Occupational Status
  • Anticipated 2011 Personal Annual Pre-tax Income
  • Ethnicity
  • Role in Making Household's Computer and Home Electronics Product Purchases

Charts

  1. Service Provider Movie Rental Frequency
  2. Streamed Movie Rental Frequency
  3. Online Game Playing Frequency
  4. Social Network Usage Frequency
  5. Movie Theater Attendance Frequency
  6. Subscription Services Used
  7. Online Video Services Used
  8. Average Frequency of Use: YouTube
  9. Average Frequency of Use: Netflix
  10. Average Frequency of Use: Broadcast TV Portals
  11. Average Frequency of Use: Hulu Plus
  12. Average Frequency of Use: Amazon
  13. Average Frequency of Use: Blockbuster
  14. Average Frequency of Use: Pay-TV Service
  15. Average Frequency of Use: Premium Movie Channel Content
  16. Average Frequency of Use: Sports Programming/Video
  17. Average Frequency of Use: Video Aggregator
  18. Average Frequency of Use: VUDU
  19. Age
  20. Gender
  21. State of Residence
  22. Residence Locations (U.S. Census Regions/Divisions)
  23. Marital Status
  24. Number of People in Household
  25. Number of Children Under Age 18 in Household
  26. Education
  27. Occupational Status
  28. Anticipated 2011 Personal Annual Pre-tax Income
  29. Ethnicity
  30. Role in Making Household's Computer and Home Electronics Product Purchases