Leisure / Entertainment Spend Trends

Summary

This report is based on ABI Research’s biannual Technology Barometer™: Digital Lifestyle (US: 4Q 2011) survey, which is a primary research-based tracking study that provides dynamic views and insight into the constantly changing US consumer electronics market. In December 2011, 2,002 US consumers completed a comprehensive online questionnaire that gathered information on CE ownership (including brands for select devices), home networking, connected CE devices, pay-TV, and media consumption. This report covers leisure/entertainment spending (e.g. eating out, renting movies, and movie theater attendance).

Table of Contents

  • Methodology
  • Summary: Premium Price Movie Rentals
  • Movie Theater Attendance Frequency
  • Willing to Consider Premium Price Home Movie Rental?
  • Frequency Willing to Rent Premium Price Home Movies
  • Reasons Wouldn't Consider Premium Price Home Movie Rental
  • Amount Willing to Pay for Premium Price Home Movie Rental
  • Pricing Example
  • Summary: Monthly Leisure/Entertainment Expenditures
  • Typical Monthly Expenditure: Going Out to Eat
  • Typical Monthly Expenditure: Going to the Movie Theater
  • Typical Monthly Expenditure: Renting DVDs and/or Blu-ray Discs
  • Typical Monthly Expenditure: Renting Video Games
  • Demographics
  • Age
  • Gender
  • State of Residence
  • Residence Locations (US Census Regions/Divisions)
  • Marital Status
  • Number of People in Household
  • Number of Children Under Age 18 in Household
  • Education
  • Occupational Status
  • Anticipated 2011 Personal Annual Pre-tax Income
  • Ethnicity
  • Role in Making Household's Computer and Home Electronics Product Purchases

Charts

  1. Methodology
  2. Movie Theater Attendance Frequency
  3. Willing to Consider Premium Price Home Movie Rental?
  4. Frequency Willing to Rent Premium Price Home Movies
  5. Reasons Wouldn't Consider Premium Price Home Movie Rental
  6. Amount Willing to Pay for Premium Price Home Movie Rental
  7. Typical Monthly Expenditure: Going Out to Eat
  8. Typical Monthly Expenditure: Going to the Movie Theater
  9. Typical Monthly Expenditure: Renting DVDs and/or Blu-ray Discs
  10. Typical Monthly Expenditure: Renting Video Games
  11. Age
  12. Gender
  13. State of Residence
  14. Residence Locations (US Census Regions/Divisions)
  15. Marital Status
  16. Number of People in Household
  17. Number of Children Under Age 18 in Household
  18. Education
  19. Occupational Status
  20. Anticipated 2011 Personal Annual Pre-tax Income
  21. Ethnicity
  22. Role in Making Household's Computer and Home Electronics Product Purchases