CE Device Ownership and Brand Trends

Summary

This report is based on ABI Research’s biannual Technology Barometer™: Digital Lifestyle (US: 4Q 2011) survey, which is a primary research-based tracking study that provides dynamic views and insight into the constantly changing US consumer electronics market. In December 2011, 2,002 US consumers completed a comprehensive online questionnaire that gathered information on CE ownership (including brands for select devices), home networking, connected CE devices, pay-TV, and media consumption. This report covers CE device and brand ownership.

Table of Contents

  • Methodology
  • Summary: Current Consumer Electronics Devices
  • Respondents with One or More Consumer Electronics Devices
  • Average Number of Consumer Electronics Devices
  • Number of Consumer Electronics Device Types Owned
  • Summary: Consumer Electronics Device Brands
  • Brand(s) of HDTVs Owned
  • Brand(s) of Video Game Consoles Owned
  • Brand(s) of MP3/Portable Media Players Owned
  • Summary: Consumer Electronics Device Brands (cont'd)
  • Brand(s) of Portable Game Devices Owned
  • Brand(s) of Blu-ray Players Owned
  • Summary: Consumer Electronics Device Brands (cont'd)
  • Brand(s) of Media Tablet Owned
  • Brand(s) of Smart Set Top Boxes Owned
  • Demographics
  • Age
  • Gender
  • State of Residence
  • Residence Locations (U.S. Census Regions/Divisions)
  • Marital Status
  • Number of People in Household
  • Number of Children under Age 18 in Household
  • Education
  • Occupational Status
  • Anticipated 2011 Personal Annual Pre-tax Income
  • Ethnicity
  • Role in Making Household's Computer and Home Electronics Product Purchases

Charts

  1. Respondents with One or More Consumer Electronics Devices
  2. Average Number of Consumer Electronics Devices
  3. Number of Consumer Electronics Device Types Owned
  4. Brand(s) of HDTVs Owned
  5. Brand(s) of Video Game Consoles Owned
  6. Brand(s) of MP3/Portable Media Players Owned
  7. Brand(s) of Portable Game Devices Owned
  8. Brand(s) of Blu-ray Players Owned
  9. Brand(s) of Media Tablet Owned
  10. Brand(s) of Smart Set Top Boxes Owned
  11. Age
  12. Gender
  13. State of Residence
  14. Residence Locations (U.S. Census Regions/Divisions)
  15. Marital Status
  16. Number of People in Household
  17. Number of Children under Age 18 in Household
  18. Education
  19. Occupational Status
  20. Anticipated 2011 Personal Annual Pre-tax Income
  21. Ethnicity
  22. Role in Making Household's Computer and Home Electronics Product Purchases