US Computer Purchase Intent

Summary

This report is based on ABI Research’s biannual Technology Barometer™: Connected Home & Computing (US: 4Q 2011) survey, which is a primary research-based tracking study that provides dynamic views and insight into the constantly changing US consumer electronics market. In December 2011, 2000 US consumers completed a comprehensive online questionnaire that gathered information on next six month purchase intentions (including purchase drivers and brands under consideration) for a number of consumer electronics devices. This report covers next six month purchase intentions for desktops, laptops, netbooks, and media tablets, including purchase drivers (i.e., feature importance) and OS and brands under consideration.

Table of Contents

  • Methodology
  • Summary: Computer Purchase Intentions
  • Types of Computers Planned for Purchase in the Next 6 Months
  • Summary: Features Important in Future Laptop Purchases
  • Critical/Very Important Features for Planned Laptop Computer Purchase
  • Summary: Future Laptop OS and Brands
  • Will Most Likely Purchase the Following Type of Laptop Computer
  • Brands of Windows-based Laptop Computer Most Likely to Purchase
  • Summary: Features Important in Future Desktop Purchases/Type
  • Critical/Very Important Features for Planned Desktop Computer Purchase
  • Will Most Likely Purchase the Following Type of Desktop Computer
  • Summary: Features Important in Future Media Tablet Purchase
  • Critical/Very Important Features for Planned Media Tablet Purchase
  • Summary: Types/Brands of Media Tablets Planned for Purchase
  • Will Most Likely Purchase the Following Type of Media Tablet
  • Brand of Windows-based Media Tablet Most Likely to Purchase
  • Brand of Android-based Media Tablet Most Likely to Purchase
  • Demographics
  • Age
  • State of Residency
  • Respondent Locations by US Census Regions and Divisions
  • Marital Status
  • Number of People in Household
  • Number of Children under Age 18 in Household
  • Last Year of School Completed
  • Occupational Status
  • Gender
  • Anticipated Personal Annual Pre-tax Income in 2011
  • Ethnicity
  • Decision-making Role in Household's Computer / Home Electronics Purchases

Charts

  1. Types of Computers Planned for Purchase in the Next 6 Months
  2. Critical/Very Important Features for Planned Laptop Computer Purchase
  3. Will Most Likely Purchase the Following Type of Laptop Computer
  4. Brands of Windows-based Laptop Computer Most Likely to Purchase
  5. Critical/Very Important Features for Planned Desktop Computer Purchase
  6. Will Most Likely Purchase the Following Type of Desktop Computer
  7. Critical/Very Important Features for Planned Media Tablet Purchase
  8. Will Most Likely Purchase the Following Type of Media Tablet
  9. Brand of Windows-based Media Tablet Most Likely to Purchase
  10. Brand of Android-based Media Tablet Most Likely to Purchase
  11. Age
  12. State of Residency
  13. Respondent Locations by US Census Regions and Divisions
  14. Marital Status
  15. Number of People in Household
  16. Number of Children under Age 18 in Household
  17. Last Year of School Completed
  18. Occupational Status
  19. Gender
  20. Anticipated Personal Annual Pre-tax Income in 2011
  21. Ethnicity
  22. Decision-making Role in Household's Computer / Home Electronics Purchases