US Computer Ownership

Survey

This report is based on ABI Research’s biannual Technology Barometer™: Connected Home & Computing survey (US: 4Q 2011), which is a primary research-based tracking study that provides dynamic views and insight into the constantly changing US consumer electronics market. In December 2011, 2000 US consumers completed a comprehensive online questionnaire that gathered information on current ownership and next six month purchase intentions (including purchase drivers and brands under consideration) for a number of consumer electronics products. This report covers current ownership of desktops, laptops, netbooks, and media tablets and includes brand information for laptops and media tablets, as well as media tablet app spending.

Table of Contents

  • Methodology
  • Summary: Computer Ownership
  • Has at Least One of the Following Devices
  • Summary: Brands of Windows Laptops and Media Tablets Owned (New in 12/11)
  • Brands of Windows-based Laptops Owned
  • Brands of Windows-based Media Tablets Owned
  • Brands of Android-based Media Tablets Owned
  • Amount Spent on Apps for Media Tablet in a Typical Month
  • Demographics
  • Age
  • State of Residency
  • Respondent Locations by US Census Regions and Divisions
  • Marital Status
  • Number of People in Household
  • Number of Children under Age 18 in the Household
  • Last Year of School Completed
  • Occupational Status
  • Gender
  • Anticipated Personal Annual Pre-tax Income in 2011
  • Ethnicity
  • Decision-making Role in Household's Computer / Home Electronics Purchases

Charts

  1. Has at Least One of the Following Devices
  2. Brands of Windows-based Laptops Owned
  3. Brands of Windows-based Media Tablets Owned
  4. Brands of Android-based Media Tablets Owned
  5. Amount Spent on Apps for Media Tablet in a Typical Month
  6. Age
  7. State of Residency
  8. Respondent Locations by US Census Regions and Divisions
  9. Marital Status
  10. Number of People in Household
  11. Number of Children under Age 18 in the Household
  12. Last Year of School Completed
  13. Occupational Status
  14. Gender
  15. Anticipated Personal Annual Pre-tax Income in 2011
  16. Ethnicity
  17. Decision-making Role in Household's Computer / Home Electronics Purchases