iPad, Android Tablet Apps

Games, E-Commerce, Digital Publishing, and Others

Research Report

Consumer market penetration of media tablets is still in the early adopter stage. As media tablet penetration reaches mass market penetration, what use cases will win? What type of applications will become popular? Do media tablet applications look like other device applications, or are they different? Is the app ecosystem different for tablets? Will apps be important over time, or will HTML5 web trump apps?

This report will examine what applications and business will be best monetized through media tablets, including an analysis of digital magazines, newspapers and books, retail e-commerce, branding/marketing, education, and more.

Table of Contents

  • Top Line Forecast
  • Drivers
  • Inhibitors
  • Market Share
  • Summary and Strategic Recommendations
  • 1. EXECUTIVE SUMMARY
    • 1.1. Introduction
    • 1.2. Media Tablet Impact, Tablet Capabilities - Touch, Camera, etc.
    • 1.3. Media Tablets In and Out of the Home
    • 1.4. Media Tablet Apps Drivers
    • 1.5. App Ecosystems
    • 1.6. Demographic Expansion
    • 1.7. Seniors
    • 1.8. Children
    • 1.9. Opportunity - Children's Games and Books
    • 1.10. Application Categories
    • 1.11. Games - Why So Popular?
    • 1.12. Digital Media - Books
    • 1.13. Digital Media - Magazines and Newspapers
    • 1.14. E-commerce
    • 1.15. Forecast: Media Tablet Applications by Selected Categories
    • 1.16. Conclusions
    • 1.17. Recommendations
  • 2. MARKET ISSUES
    • 2.1. Tablet Impact, Tablet Capabilities - Touch, Camera, etc.
    • 2.2. Tablets In and Out of the Home
    • 2.3. Consumer Behaviors with Tablets
    • 2.4. Tablet Apps Versus Web
    • 2.5. App Ecosystems
    • 2.6. Demographic Expansion
    • 2.7. Seniors
    • 2.8. Seniors Niche Device - Memo Touch
    • 2.9. Seniors Niche Device - Independa's Angela
    • 2.10. Seniors App - Zoomcontacts
    • 2.11. Eldergadget
    • 2.12. Seniors - What Is the Biggest Opportunity?
    • 2.13. Children
    • 2.14. Innovation - Archos Media Tablets for Niche Markets
    • 2.15. Opportunity - Children's Games and Books
    • 2.16. Supplier Viewpoint on Media Tablet Future - ARM
    • 2.17. Supplier Viewpoint on Media Tablet Future - Texas Instruments
    • 2.18. Application Categories
    • 2.19. Games
    • 2.20. Games - Why So Popular?
    • 2.21. Games for Children
    • 2.22. Games for Children - Toddlers
    • 2.23. Games for Children - Preschoolers and Kindergarteners
    • 2.24. Preschoolers and Kindergartener Games - Robot Lab, LEGO 4+, Duplo Jams, Team Umizoomi
    • 2.25. Digital Media
    • 2.26. Digital Media - Books
    • 2.27. Digital Media - Children's Books
    • 2.28. Children's Books - Random House's Little Red Hen
    • 2.29. Digital Media - Textbooks
    • 2.30. Textbook Pioneers
    • 2.31. Textbook - Market
    • 2.32. Textbook Innovator - Inkling
    • 2.33. Digital Media - Magazines and Newspapers
    • 2.34. What Consumers Say They Want in Digital Magazines, Newspapers
    • 2.35. Digital Publishing Challenges
    • 2.36. Digital Publishing Innovator - Adobe Publishing Suite
    • 2.37. Digital Publishing Innovators
    • 2.38. Digital Publishing Innovator - Future Plc.
    • 2.39. Digital Publishing Innovator - Flipboard
    • 2.40. E-commerce
    • 2.41. E-commerce Innovation
    • 2.42. E-commerce Innovator - Gilt Groupe
    • 2.43. E-commerce Innovator - eBay
  • 3. KEY INDUSTRY PLAYERS
    • 3.1. Adobe
    • 3.2. Amazon
    • 3.3. Apple
    • 3.4. Archos
    • 3.5. ARM
    • 3.6. Conde Nast
    • 3.7. eBay
    • 3.8. Future
    • 3.9. Gilt Groupe
    • 3.10. Random House
    • 3.11. Samsung
  • 4. MARKET FORECASTS
    • 4.1. Forecast: Media Tablet Applications by Selected Categories
    • 4.2. Forecast: iPad Versus Android Tablet App Downloads
    • 4.3. Forecast: Media Tablet Apps for Children
    • 4.4. Forecast: Media Tablet Apps for Seniors
    • 4.5. Forecast: Media Tablet Apps - Games
    • 4.6. Forecast: Media Tablet Apps - Books
    • 4.7. Forecast: Media Tablet Apps - Magazines & Newspapers
    • 4.8. Forecast: Media Tablet Apps - E-commerce
    • 4.9. Forecast: Media Tablet Apps - Social Networking and Photo Sharing
    • 4.10. Forecast: Media Tablet App Downloads - Regional Overview
    • 4.11. Forecast: Media Tablet App Downloads - North America
    • 4.12. Forecast: Media Tablet App Downloads - Europe
    • 4.13. Forecast: Media Tablet App Downloads - Asia Pacific
    • 4.14. Forecast: Media Tablet App Downloads - Latin America
    • 4.15. Forecast: Media Tablet App Downloads - Middle East and Africa
  • 5. COMPANY DIRECTORY
  • 6. ACRONYMS
  • 7. LINKS TO RELATED RESEARCH
    • 7.1. Scope of Study
    • 7.2. Sources and Methodology
    • 7.3. Notes

Tables

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  1. Media Tablet Application Downloads by Device Type, World Market, Forecast: 2011 to 2016
  2. Media Tablet Application Downloads by Device Type, North America, Forecast: 2011 to 2016
  3. Media Tablet Application Downloads by Device Type, Europe, Forecast: 2011 to 2016
  4. Media Tablet Application Downloads by Device Type, Asia-Pacific, Forecast: 2011 to 2016
  5. Media Tablet Application Downloads by Device Type, Latin America, Forecast: 2011 to 2016
  6. Media Tablet Application Downloads by Device Type, Middle East and Africa, Forecast: 2011 to 2016
  7. Media Tablet Application Downloads by Selected Categories, World Market, Forecast: 2011 to 2016
  8. iPad Application Downloads by Selected Categories, World Market, Forecast: 2011 to 2016
  9. Android Tablet Application Downloads by Selected Categories, World Market, Forecast: 2011 to 2016
  10. Media Tablet Application Downloads by Selected Categories, North America, Forecast: 2011 to 2016
  11. iPad Application Downloads by Selected Categories, North America, Forecast: 2011 to 2016
  12. Android Tablet Application Downloads by Selected Categories, North America, Forecast: 2011 to 2016
  13. Media Tablet Application Downloads by Selected Categories, Europe, Forecast: 2011 to 2016
  14. iPad Application Downloads by Selected Categories, Europe, Forecast: 2011 to 2016
  15. Android Tablet Application Downloads by Selected Categories, Europe, Forecast: 2011 to 2016
  16. Media Tablet Application Downloads by Selected Categories, Asia-Pacific, Forecast: 2011 to 2016
  17. iPad Application Downloads by Selected Categories, Asia-Pacific, Forecast: 2011 to 2016
  18. Android Tablet Application Downloads by Selected Categories, Asia-Pacific, Forecast: 2011 to 2016
  19. Media Tablet Application Downloads by Selected Categories, Latin America, Forecast: 2011 to 2016
  20. iPad Application Downloads by Selected Categories, Latin America, Forecast: 2011 to 2016
  21. Android Tablet Application Downloads by Selected Categories, Latin America, Forecast: 2011 to 2016
  22. Media Tablet Application Downloads by Selected Categories, Middle East and Africa, Forecast: 2011 to 2016
  23. iPad Application Downloads by Selected Categories, Middle East and Africa, Forecast: 2011 to 2016
  24. Android Tablet Application Downloads by Selected Categories, Middle East and Africa, Forecast: 2011 to 2016

Charts

  1. Media Tablet Application Downloads by Selected Categories
  2. Media Tablet Application Downloads by Selected Categories, Subcategories
  3. Media Tablet Application Downloads, for Children (Ages 0-9)
  4. Media Tablet Application Downloads, for Seniors (Ages 60+)
  5. Media Tablet Application Downloads, for iPad
  6. Media Tablet Application Downloads, for Android Tablet
  7. Media Tablet Application Downloads, iPad and Android Tablet
  8. Media Tablet Application Downloads, Games
  9. Media Tablet Application Downloads, Books
  10. Media Tablet Application Downloads, Magazines and Newspapers
  11. Media Tablet Application Downloads by Selected Categories, All Media Tablets
  12. Media Tablet Application Downloads by Selected Categories, iPad
  13. Media Tablet Application Downloads by Selected Categories, Android Tablet
  14. Media Tablet Application Downloads by Selected Categories, All Media Tablets
  15. Media Tablet Application Downloads by Selected Categories, iPad
  16. Media Tablet Application Downloads by Selected Categories, Android Tablet
  17. Media Tablet Application Downloads by Selected Categories, All Media Tablets
  18. Media Tablet Application Downloads by Selected Categories, iPad
  19. Media Tablet Application Downloads by Selected Categories, Android Tablet
  20. Media Tablet Application Downloads by Selected Categories, All Media Tablets
  21. Media Tablet Application Downloads by Selected Categories, All Media Tablets
  22. Media Tablet Application Downloads, Games, by Region
  23. Media Tablet Application Downloads, Books, by Region
  24. Media Tablet Application Downloads, Magazines and Newspapers, by Region
  25. Media Tablet Application Downloads, E-Commerce, by Region
  26. Media Tablet Application Downloads, Social Networking and Photos, by Region
  27. Media Tablet Application Downloads, All Other Apps, by Region
  28. Media Tablet Application Downloads, by Region
  29. Technology Barometer Mobile Survey, Media Tablet Users, December 2011
  30. Media Tablet Application Downloads by Selected Categories, World Market, Forecast: 2011 to 2016
  31. Media Tablet Application Downloads, for iPad, World Market, Forecast: 2011 to 2016
  32. Media Tablet Application Downloads, for Android Tablet, World Market, Forecast: 2011 to 2016

Figures

  1. Memo Touch Screenshot
  2. Screenshot of Independa's Angela
  3. Sesame Street Elmo Loves ABCs Lite Game for iPad
  4. Toca Boca Robot Lab
  5. Random House's Little Red Hen Screenshot
  6. Screenshot, MSN for iPad
  7. Screenshot of Flipboard on iPad